The easiest way to get eyes on your YouTube videos? Transcribe content into the video description verbatim.
When you transcribe these videos, you earn search traffic to your YouTube channel by making it easy for search engines to “read” your content. Plus, with the new annotation tools and custom backgrounds, you can showcase your brand while the videos are are viewed.
Now remember, one video will not drive millions of hits to your YouTube channel or to your website. Create a series of quick 30- 45 second videos on a certain topic then create a playlist of those videos with a keyword relevant title.
Feel free to post your questions or comments below. I’m looking forward to your input and ideas.
Not a sermon, just a soapbox.
Katrina Kibben is the Founder and Principal Consultant of Three Ears Media. For most of Katrina’s career, she has been a marketer living in a recruiter’s world – listening to both sides of the talent equation to understand the real issues and find solutions for engaging and hiring better people. Today, she uses her technical marketing know-how and way with words to help both established and emerging brands develop and deliver content that fuels smart recruitment marketing that makes the right people apply.
Katrina has written for Monster.com, HR.com, RecruitingDaily and many other digital publications. She is a recognized leader in recruiting and employer branding who speaks regularly at conferences around the world.