Tip o’ the day: YouTube and SEO

The easiest way to get eyes on your YouTube videos? Transcribe content into the video description verbatim.

When you transcribe these videos, you earn search traffic to your YouTube channel by making it easy for search engines to “read” your content. Plus, with the new annotation tools and custom backgrounds, you can showcase your brand while the videos are are viewed.

Now remember, one video will not drive millions of hits to your YouTube channel or to your website. Create a series of quick 30- 45 second videos on a certain topic then create a playlist of those videos with a keyword relevant title.

Feel free to post your questions or comments below. I’m looking forward to your input and ideas.

Not a sermon, just a soapbox.


Kat Kibben View All →

Kat Kibben [they/them] is a keynote speaker, writing expert, and LGBTQIA+ advocate who teaches hiring teams how to write inclusive job postings that will get the right person to apply faster.

Before founding Three Ears Media, Katrina was a CMO, Technical Copywriter, and Managing Editor for leading companies like Monster, Care.com, and Randstad Worldwide. With 15+ years of recruitment marketing and training experience, Katrina knows how to turn talented recruiting teams into talented writers who write for people, not about work.

Today, Katrina is frequently featured as an HR and recruiting expert in publications like The New York Times, Chicago Tribune, and Forbes. They’ve been named to numerous lists, including LinkedIn’s Top Voices in Job Search & Careers. When not speaking, writing, or training, you’ll find Katrina traveling the country in their van or spending some much needed downtime with the dogs that inspired the name Three Ears Media.

3 Comments Leave a comment

  1. Katrina,
    This is GREAT! You’re now sharing the things you keep in your head with others who need and want to know! I am so happy you’ve taken the leap! Hey a subtle push never hurts.

    Thanks for the amazing conversation and I look forward to checking in here regularly!

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