Inspire your brand evangelists to write about your product by giving a prompt. Ask the question that will inspire varying opinions and one you know your audience is passionate about.With the prompt, ask them to blog about it and post the links to their blogs in the comment section.
Then, offer to cross promote them by featuring one great article on your own blog. Or two. Or three.
The point: you’re showing your evangelists that you care and that you’re listening. Plus, it creates great content for you to use on your website, blog, etc.
If you don’t prompt your audience, how can you expect them to write about you? That’s like expecting a college student to write a paper without an assignment.