Inspire your brand evangelists to write about your product by giving a prompt. Ask the question that will inspire varying opinions and one you know your audience is passionate about.With the prompt, ask them to blog about it and post the links to their blogs in the comment section.
Then, offer to cross promote them by featuring one great article on your own blog. Or two. Or three.
The point: you’re showing your evangelists that you care and that you’re listening. Plus, it creates great content for you to use on your website, blog, etc.
If you don’t prompt your audience, how can you expect them to write about you? That’s like expecting a college student to write a paper without an assignment.
Katrina Kibben is the Founder and Principal Consultant of Three Ears Media. For most of Katrina’s career, she has been a marketer living in a recruiter’s world – listening to both sides of the talent equation to understand the real issues and find solutions for engaging and hiring better people. Today, she uses her technical marketing know-how and way with words to help both established and emerging brands develop and deliver content that fuels smart recruitment marketing that makes the right people apply.
Katrina has written for Monster.com, HR.com, RecruitingDaily and many other digital publications. She is a recognized leader in recruiting and employer branding who speaks regularly at conferences around the world.