Something To Talk About- Lessons in WOM Marketing

I loved this post. They get to the point about why your fans want to share information in a really concise way you MUST read if you’re interested in creating a social media presence for your brand or yourself. In fact, these 3 things should be posted on the wall next to your computer to remind you how to interact with your fans.

October 26, 2010

Giving people a reason to talk is at the core of every word of mouth marketer’s job. There are an infinite number of ways to do it, but these three themes are among the best:

1> Stuff they normally don’t have access to
2> Themselves and the great stuff they do
3> The abnormally huge, strange, or stretchy


Read more of this article here.

social media strategy

Kat Kibben View All →

Kat Kibben [they/them] is a keynote speaker, writing expert, and LGBTQIA+ advocate who teaches hiring teams how to write inclusive job postings that will get the right person to apply faster.

Before founding Three Ears Media, Katrina was a CMO, Technical Copywriter, and Managing Editor for leading companies like Monster,, and Randstad Worldwide. With 15+ years of recruitment marketing and training experience, Katrina knows how to turn talented recruiting teams into talented writers who write for people, not about work.

Today, Katrina is frequently featured as an HR and recruiting expert in publications like The New York Times, Chicago Tribune, and Forbes. They’ve been named to numerous lists, including LinkedIn’s Top Voices in Job Search & Careers. When not speaking, writing, or training, you’ll find Katrina traveling the country in their van or spending some much needed downtime with the dogs that inspired the name Three Ears Media.

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