Something To Talk About- Lessons in WOM Marketing

I loved this post. They get to the point about why your fans want to share information in a really concise way you MUST read if you’re interested in creating a social media presence for your brand or yourself. In fact, these 3 things should be posted on the wall next to your computer to remind you how to interact with your fans.

October 26, 2010

Giving people a reason to talk is at the core of every word of mouth marketer’s job. There are an infinite number of ways to do it, but these three themes are among the best:

1> Stuff they normally don’t have access to
2> Themselves and the great stuff they do
3> The abnormally huge, strange, or stretchy


Read more of this article here.

social media strategy

Katrina Kibben View All →

Katrina Kibben is the Founder and Principal Consultant of Three Ears Media. For most of Katrina’s career, she has been a marketer living in a recruiter’s world – listening to both sides of the talent equation to understand the real issues and find solutions for engaging and hiring better people. Today, she uses her technical marketing know-how and way with words to help both established and emerging brands develop and deliver content that fuels smart recruitment marketing that makes the right people apply.

Katrina has written for,, RecruitingDaily and many other digital publications. She is a recognized leader in recruiting and employer branding who speaks regularly at conferences around the world.

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