Laying Down The Law: RT Rules

Yes, I said it.


Now, this is probably common sense but just in case:

  1. Shorten the content of the text before you delete the twitter name of the person who RT’d.  It’s important to give credit where credit is due.
  2. Write for the RT.  Make sure there are at least 15-25 characters unused of your 140 to make space for a RT and your name.
  3. Inject hashtags where possible. Things like “social media profile” could be changed to “#socialmedia profile”
  4. Say thank you or somehow engage with people who RT your content. Ask the next question and continue the conversation.
  5. RT often. Like I said in the Twitter Ratio article, you should be RT’ing 3 times for every 1 tweet you post. Social media is about being social, right?

What would you add? Common sense welcome.


Kat Kibben View All →

Kat Kibben [they/them] is a keynote speaker, writing expert, and LGBTQIA+ advocate who teaches hiring teams how to write inclusive job postings that will get the right person to apply faster.

Before founding Three Ears Media, Katrina was a CMO, Technical Copywriter, and Managing Editor for leading companies like Monster,, and Randstad Worldwide. With 15+ years of recruitment marketing and training experience, Katrina knows how to turn talented recruiting teams into talented writers who write for people, not about work.

Today, Katrina is frequently featured as an HR and recruiting expert in publications like The New York Times, Chicago Tribune, and Forbes. They’ve been named to numerous lists, including LinkedIn’s Top Voices in Job Search & Careers. When not speaking, writing, or training, you’ll find Katrina traveling the country in their van or spending some much needed downtime with the dogs that inspired the name Three Ears Media.

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