Laying Down The Law: RT Rules

Posted on by Katrina Kibben

Yes, I said it.

Rules.

Now, this is probably common sense but just in case:

  1. Shorten the content of the text before you delete the twitter name of the person who RT’d.  It’s important to give credit where credit is due.
  2. Write for the RT.  Make sure there are at least 15-25 characters unused of your 140 to make space for a RT and your name.
  3. Inject hashtags where possible. Things like “social media profile” could be changed to “#socialmedia profile”
  4. Say thank you or somehow engage with people who RT your content. Ask the next question and continue the conversation.
  5. RT often. Like I said in the Twitter Ratio article, you should be RT’ing 3 times for every 1 tweet you post. Social media is about being social, right?

What would you add? Common sense welcome.

Published by Katrina Kibben

Katrina Kibben is the Founder and Principal Consultant of Three Ears Media. For most of Katrina's career, she has been a marketer living in a recruiter's world - listening to both sides of the talent equation to understand the real issues and find solutions for engaging and hiring better people. Today, she uses her technical marketing know-how and way with words to help both established and emerging brands develop and deliver content that fuels smart recruitment marketing that makes the right people apply. Katrina has written for Monster.com, HR.com, RecruitingDaily and many other digital publications. She is a recognized leader in recruiting and employer branding who speaks regularly at conferences around the world.