YouTube Hall Of Fame: Interactive YouTube Video

I love great ideas and this. Well this is a fantastic idea.
It’s a YouTube video that allows the user to rewrite the ending to their experience. Yes. I said pick your own ending YouTube video.
The video came from the tippexperience’s YouTube channel. It starts with the title “A hunter shoots a bear.” 5 seconds in, the hunter stops and says “I don’t want to shoot a bear!” and takes the Tipp-Ex white-out from the ad next to the video so he can white-out the word “shoots” from the title.
Then, and this is the genius part, you can put any word you want into the white-out space. No, I don’t mean a drop down box. Type anything you want.
Go ahead and try it. It’s the best interactive product placement I have ever seen.
Wondering what genius thought this up? Creative Orchestra in the UK.  Here’s more on the video and the agency.
Recently, we’ve seen some strides in interactive YouTube videos with the Old Spice YouTube channel but who/what else would you put in the YouTube Hall Of Fame?

YouTube

Katrina Kibben View All →

Katrina Kibben is the Founder and Principal Consultant of Three Ears Media. For most of Katrina’s career, she has been a marketer living in a recruiter’s world – listening to both sides of the talent equation to understand the real issues and find solutions for engaging and hiring better people. Today, she uses her technical marketing know-how and way with words to help both established and emerging brands develop and deliver content that fuels smart recruitment marketing that makes the right people apply.

Katrina has written for Monster.com, HR.com, RecruitingDaily and many other digital publications. She is a recognized leader in recruiting and employer branding who speaks regularly at conferences around the world.

%d bloggers like this: