Have you ever attended a social media class? Do you have a bachelor’s degree in social media?
Well now you can at Birmingham City University in the UK. Initially, I approached ” Is a university course in the use of social media a degree too far? ” with a bit of skepticism. How do you create a degree about something that’s constantly evolving? Of course, I wanted to know what they were teaching these kids.
The reporter doesn’t give much information on the course structure and the website doesn’t have much either. Thinking more about the skills I use most in my social media jobs, here’s what I’d schedule for a social media masters (or undergrad program):
- Blogging/ News Writing – A semester of blogging 3 times per week about current events. Basics of building an editorial calendar.
- Creating Media – Creating multimedia elements to tell a story with pictures, film, etc.
- Creating Media 2 – High level editing and posting online portfolio’s.
- Public Speaking – Each video recorded on a flip cam and posted to an online portfolio.
- Social Media for Business – A semester long case study where the class is split into business’. Each team will write and execute a social media business plan.
- Networking Online and Off – A networking strategy class taught by resume writers and career coaches.
- Social Public Relations – How to use social media as an element in public relations. Student will learn traditional elements of PR (writing a press release and pitching) and social media elements (how to integrate social into a company announcement).
- Social Media Metrics – How to measure social media and what it means.
- Computer Science 200 – Now, I hated this course in college. I was the “when am I ever going to use Excel?” kid. Now, I really wish I had spent more time paying attention when I’m building metric tracking documents.
- HTML 101 – Learn basic HTML.
As you can probably see from my course list, I think a social media degree should teach core skills. The point? Make creating content, networking and public relations second nature to students. A social media student with these skills will realize how social their lives can be and identify new ways to socialize every day life. On the other hand, it may also lead to more videos of college kids doing stupid things.
That’s a win-win scenario in my book. Those kids crack me up.
So tell me – what would you add to the course list? Have you taken a social media class?
Katrina Kibben is the Founder and Principal Consultant of Three Ears Media. For most of Katrina’s career, she has been a marketer living in a recruiter’s world – listening to both sides of the talent equation to understand the real issues and find solutions for engaging and hiring better people. Today, she uses her technical marketing know-how and way with words to help both established and emerging brands develop and deliver content that fuels smart recruitment marketing that makes the right people apply.
Katrina has written for Monster.com, HR.com, RecruitingDaily and many other digital publications. She is a recognized leader in recruiting and employer branding who speaks regularly at conferences around the world.