I’m a social media geek so I guess the first reason is: “I have to.”
I wasn’t intrigued by Foursquare until I checked in at the Ben and Jerry’s in Harvard Square and got a great deal. Now I check in pretty often – who doesn’t love a discount? I also like seeing real-time tips from other people, engaging with people on Twitter about things I’m doing in real life and spending time with my real life friends who are nearby thanks to this technological serendipity.
The first time I heard about geolocation tools I asked a lot of the typical questions I hear now: “What if you get a stalker?” and “Do people know where I am right now? Creepy.” Despite my hesitation and theirs, I see a lot of potential for geolocation tools to expand beyond retail to other industries or even employee engagement.
Of course, like using Facebook or other social media sites, there’s a downside too. I’ve read enough Foursquare horror stories to “practice safe Foursquare” now. What do I do?
- I don’t use the same avatar that I use on other social sites like Twitter or Facebook. I feel that people who don’t know me shouldn’t be able to spot me in a restaurant.
- I check in to locations with no deals after I leave (I typically will look for deals in my area before I go).
- I don’t check in to hotels I stay at.
How do you practice safe Foursquare? Why do you use Foursquare at all?
Katrina Kibben is the Founder and Principal Consultant of Three Ears Media. For most of Katrina’s career, she has been a marketer living in a recruiter’s world – listening to both sides of the talent equation to understand the real issues and find solutions for engaging and hiring better people. Today, she uses her technical marketing know-how and way with words to help both established and emerging brands develop and deliver content that fuels smart recruitment marketing that makes the right people apply.
Katrina has written for Monster.com, HR.com, RecruitingDaily and many other digital publications. She is a recognized leader in recruiting and employer branding who speaks regularly at conferences around the world.