I want to be made into the NFL’s social media manager.
OK, I’ll admit that’s a bad MTV reference but watching the playoffs on Twitter and how @NFL is operating- I want to be their social media ninja. I’ve worked (and am working) in social media for some really amazing companies but it would be my dream come true to work for the NFL.
As I was thinking about this job, I took a look at their website and social media accounts. My evaluation is that they’re doing something, but not enough, to capitalize on the volume of NFL discussions on Twitter, Facebook, Youtube, etc. Hundreds of thousands, if not millions, of fans are creating content and tweeting during every game. Looking at the NFL Tiwtter page, you’d never know. The fans participating via social media have no place on NFL.com and in their social media presence.
All things considered, I think it’s time for a change @NFL and here are the first 5 things I would do.
- Twitter: Holy hashtag opportunity! Why don’t they have their social media buttons and #NFL on the homepage? Super fans could get a live feed of the game when they aren’t home to watch while fans who are watching live would know what to tweet and how to engage with other super fans.
- Twitter again: Give the power to the people and RT the fans! I mean, the NFL gets millions of fans purely because of the brand recognition but I’m confident they could double their fans by actually interacting with them.
- YouTube: The NFL should run a YouTube campaign where football super fans can make their own Super Bowl commercial. Surprise the fan by featuring the commercial during the Super Bowl. I recommend this because, well, if I see the Saints commercial from last year one more time…
- Facebook: They’re not doing a bad job here, at least with promoting the NFL store via Facebook ads, but why not create more interactive content? This could range from tabs where fans can get live updates to something as simple as polls.
- Flickr: Use Flickr to catch behind the scenes images at the games and increase ticket sales. A social media representative (or people) for the NFL should be at every game to take pictures of the crazy fans, the reactions to plays, the players, etc.
That’s just my first 5 things. I have more ideas for widgets, polls, blogs, press conferences etc.
So hey- NFL HR department. Call me.
Katrina Kibben is the Founder and Principal Consultant of Three Ears Media. For most of Katrina’s career, she has been a marketer living in a recruiter’s world – listening to both sides of the talent equation to understand the real issues and find solutions for engaging and hiring better people. Today, she uses her technical marketing know-how and way with words to help both established and emerging brands develop and deliver content that fuels smart recruitment marketing that makes the right people apply.
Katrina has written for Monster.com, HR.com, RecruitingDaily and many other digital publications. She is a recognized leader in recruiting and employer branding who speaks regularly at conferences around the world.