I was thinking I should start to blog about things I like and other topics I can write, edit and post. When I write too much, I find myself going on tangents and then no good writing happens.
This week, I was doing a competitive analysis and found Topsy.
Why do I like it? In short:
- It tells you what content is most popular based on what’s being shared (tweeted, facebooked etc) across the social web.
- While writing a content strategy, we typically turn to popular SEO and SEM keywords. It seems like a good strategy but the reality is that clicks on ads aren’t the same things that motivate people to click on your content.
- The headlines on the homepage give you a peek into the most popular content of the day. Content created based on hot topics get people to pay attention and could make for a great PR opportunity. Example, all the blogs about Tiger mom.
2 questions for anyone reading this:
- Have you used Topsy before?
- How do you decide what topics to write about?
Katrina Kibben is the Founder and Principal Consultant of Three Ears Media. For most of Katrina’s career, she has been a marketer living in a recruiter’s world – listening to both sides of the talent equation to understand the real issues and find solutions for engaging and hiring better people. Today, she uses her technical marketing know-how and way with words to help both established and emerging brands develop and deliver content that fuels smart recruitment marketing that makes the right people apply.
Katrina has written for Monster.com, HR.com, RecruitingDaily and many other digital publications. She is a recognized leader in recruiting and employer branding who speaks regularly at conferences around the world.