Content Popularity With Topsy

I was thinking I should start to blog about things I like and other topics I can write, edit and post. When I write too much, I find myself going on tangents and then no good writing happens.

This week, I was doing a competitive analysis and found Topsy.

Why do I like it? In short:

  • It tells you what content is most popular based on what’s being shared (tweeted, facebooked etc) across the social web.
  • While writing a content strategy, we typically turn to popular SEO and SEM keywords. It seems like a good strategy but the reality is that clicks on ads aren’t the same things that motivate people to click on your content.
  • The headlines on the homepage give you a peek into the most popular content of the day. Content created based on hot topics get people to pay attention and could make for a great PR opportunity. Example, all the blogs about Tiger mom.

2 questions for anyone reading this:

  1. Have you used Topsy before?
  2. How do you decide what topics to write about?


Kat Kibben View All →

Kat Kibben [they/them] is a keynote speaker, writing expert, and LGBTQIA+ advocate who teaches hiring teams how to write inclusive job postings that will get the right person to apply faster.

Before founding Three Ears Media, Katrina was a CMO, Technical Copywriter, and Managing Editor for leading companies like Monster,, and Randstad Worldwide. With 15+ years of recruitment marketing and training experience, Katrina knows how to turn talented recruiting teams into talented writers who write for people, not about work.

Today, Katrina is frequently featured as an HR and recruiting expert in publications like The New York Times, Chicago Tribune, and Forbes. They’ve been named to numerous lists, including LinkedIn’s Top Voices in Job Search & Careers. When not speaking, writing, or training, you’ll find Katrina traveling the country in their van or spending some much needed downtime with the dogs that inspired the name Three Ears Media.

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