Getting Started With A Facebook Page

I keep getting the “your blog has Twitter, do you have any Facebook info?”

Before today my answer was, not really which is a shame considering the amount of time I spend on the site. I love Facebook. It’s a great place to tell your company’s story, share success stories and start a conversation. I’d tell any company, large or small, to go make a Facebook fan page. Why? Everyone is on Facebook. Duh.

With that said, here’s how to create and run a Facebook page:

  • Create an actual page so you have functionality where your audience can participate too (to upload a status, pictures, etc). Go here to make an official Facebook page.
  • You need to create a company logo or put brand specific information in a format accepted as a profile picture.
  • Edit your profile information and add specific keywords.  Use words relevant to  your location, the general terms that define your services (daycare, recruiting firm), etc. This is the hard part: think about how people look for your industry and the questions they ask to explain your business in the information section.
  • You MUST link to your corporate website.
  • Update daily. Twice a day if possible. Think about current events relevant to your industry to generate content.
  • Once you build out the page and get in a habit of updating it at least 1x per day, put a link to your Facebook page in your corporate standard e-mail signature. You want everyone to be a fan of your page.
  • Do contests with your customers to refer fans to Facebook. If it takes buying a few $25 gift cards and giving away one each day to the person who gets the most likes on a post, that’s a good investment and one that pays off.
  • Facebook ads are not a good investment. Unless you have a lot of money to spend ($100,000+), they aren’t worth your time.
  • Post your website content on the page with commentary that starts a discussion.
  • Ask a lot of questions. They want to talk to you, that’s why they became a fan of your page.
  • Post contests and discounts. It’s another big reason people are becoming fans on Facebook.

What’s your favorite brand owned Facebook page right now? Anyone besides the giants like Skittles and Starbucks?


Kat Kibben View All →

Kat Kibben [they/them] is a keynote speaker, writing expert, and LGBTQIA+ advocate who teaches hiring teams how to write inclusive job postings that will get the right person to apply faster.

Before founding Three Ears Media, Katrina was a CMO, Technical Copywriter, and Managing Editor for leading companies like Monster,, and Randstad Worldwide. With 15+ years of recruitment marketing and training experience, Katrina knows how to turn talented recruiting teams into talented writers who write for people, not about work.

Today, Katrina is frequently featured as an HR and recruiting expert in publications like The New York Times, Chicago Tribune, and Forbes. They’ve been named to numerous lists, including LinkedIn’s Top Voices in Job Search & Careers. When not speaking, writing, or training, you’ll find Katrina traveling the country in their van or spending some much needed downtime with the dogs that inspired the name Three Ears Media.

3 Comments Leave a comment

  1. Enjoyed the article! I was a little surprised by one thing. You say that Facebook ads aren’t worth the time without $100,000. I disagree! I have more acqaintances and friends than I can list who’ve had very rewarding experiences with the ads.

    Maybe we’re talking about two different sizes of business. Most of my friends are small biz folks, some as small as one or two people. Or maybe it depends on what they’re selling. But either way, that’s quite an all-encompassing statement.

    Most of your advice sounds right on, though. :)

  2. @Paula Did your friends drive traffic to their website or their Facebook page? And did those people convert? I should probably have clarified- I don’t think Facebook ads are a good investment when it comes to driving traffic to a site and conversions.

    Thanks for reading and the feedback!

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