90 million tweets are sent every day. 70% of them are about TV.
You get 168 hours a week to save the world, breathe, all that fun stuff. If you’re in work for 45 hours a week (lets face it, the 40 hour work week is a fantasy) and the average person watches around 25 hours of TV a week, that leaves 98 hours for you to eat, sleep and do all those other things you should be doing to take care of yourself. What are you going to tweet about? TV, of course.
Tweeting about TV probably contributes to the whole “people only tweet about what they’re eating for breakfast and I don’t care” theory but I disagree. So why should you tweet about TV you ask?
It gets you in touch with other fans to make more connections. It’s the same reason I try to participate in at least one Twitter chat every week. I want to be part of the conversation (retweeting at least twice as much as I tweet) and it’s a great way to meet new people with similar interests. Twitter is about making connections after all.
So, TV twitterers. What was the last show you tweeted about? For me, it was the Superbowl (game and commercials).
Katrina Kibben is the Founder and Principal Consultant of Three Ears Media. For most of Katrina’s career, she has been a marketer living in a recruiter’s world – listening to both sides of the talent equation to understand the real issues and find solutions for engaging and hiring better people. Today, she uses her technical marketing know-how and way with words to help both established and emerging brands develop and deliver content that fuels smart recruitment marketing that makes the right people apply.
Katrina has written for Monster.com, HR.com, RecruitingDaily and many other digital publications. She is a recognized leader in recruiting and employer branding who speaks regularly at conferences around the world.