90 million tweets are sent every day. 70% of them are about TV.
You get 168 hours a week to save the world, breathe, all that fun stuff. If you’re in work for 45 hours a week (lets face it, the 40 hour work week is a fantasy) and the average person watches around 25 hours of TV a week, that leaves 98 hours for you to eat, sleep and do all those other things you should be doing to take care of yourself. What are you going to tweet about? TV, of course.
Tweeting about TV probably contributes to the whole “people only tweet about what they’re eating for breakfast and I don’t care” theory but I disagree. So why should you tweet about TV you ask?
It gets you in touch with other fans to make more connections. It’s the same reason I try to participate in at least one Twitter chat every week. I want to be part of the conversation (retweeting at least twice as much as I tweet) and it’s a great way to meet new people with similar interests. Twitter is about making connections after all.
So, TV twitterers. What was the last show you tweeted about? For me, it was the Superbowl (game and commercials).
Kat Kibben [they/them] is a keynote speaker, writing expert, and LGBTQIA+ advocate who teaches hiring teams how to write inclusive job postings that will get the right person to apply faster.
Before founding Three Ears Media, Katrina was a CMO, Technical Copywriter, and Managing Editor for leading companies like Monster, Care.com, and Randstad Worldwide. With 15+ years of recruitment marketing and training experience, Katrina knows how to turn talented recruiting teams into talented writers who write for people, not about work.
Today, Katrina is frequently featured as an HR and recruiting expert in publications like The New York Times, Chicago Tribune, and Forbes. They’ve been named to numerous lists, including LinkedIn’s Top Voices in Job Search & Careers. When not speaking, writing, or training, you’ll find Katrina traveling the country in their van or spending some much needed downtime with the dogs that inspired the name Three Ears Media.