I just signed up for a Tough Mudder race. Haven’t heard of it before? Watch this.
“If you can do this – you can do anything you put your heart and your mind to.”
Seriously. I’m doing that. Let’s face it. I’m not a runner. I can’t do even one pull up without some assistance. I’m not sure I could be described as someone in great shape. But for the past week (and the next 5 months), I’ll be training for the Tough Mudder finish line. And it feels bigger than me. Bigger than anything I could ever accomplish. So I had this big emotion and I’m all proud of myself. Then, when my trainer told me this was going to be hell, I was (for good reason) really f-ing nervous. My TRAINER is scared for how she’ll survive this and I think I’m going to finish?
Then I thought “Wait. In a race with this much mud, this much disgusting shit, there has to be a video of people falling down.” Karma is going to be a bitch but it makes me feel better.
Stop judging me, I have a sense of humor and people falling down is really funny. The Jackass industry was founded on it.
Katrina Kibben is the Founder and Principal Consultant of Three Ears Media. For most of Katrina’s career, she has been a marketer living in a recruiter’s world – listening to both sides of the talent equation to understand the real issues and find solutions for engaging and hiring better people. Today, she uses her technical marketing know-how and way with words to help both established and emerging brands develop and deliver content that fuels smart recruitment marketing that makes the right people apply.
Katrina has written for Monster.com, HR.com, RecruitingDaily and many other digital publications. She is a recognized leader in recruiting and employer branding who speaks regularly at conferences around the world.