So clearly I have no room to talk because this blog is currently pretty lame but.. it’s time to get on it. I learned so much last week at the Hubspot #Inbound13 Conference that I’m feeling inspired.
We’re getting back to basics now. How do you make your blog better?
3 Ways to Make Your Blog Better:
- Write Often: I break this rule because I never set the right goals. Set a realistic goal and stick to it and always remember, writing every night is a lot of work! All my respect to the people who write daily but I’m just not that person. I think for the average person writing at least 1x a week is a good goal to start if your goals are oriented around becoming a better writer. If you want organic traffic, I’d suggest 2-3x per week of solid, question-answering content.
- Answer 1 Question: I can’t stand a blog post that’s 1000 words long. I came here for 1 answer to 1 question. Get to it already! Those bold lines don’t make a difference either.
- Be Original: Please stop writing blog posts about why small businesses should use social media. We get it. We got that 3 years ago. Talk about how you’re solving a unique problem. Answer people’s questions.
What’s your back to basics tip for blogging?
Katrina Kibben is the Founder and Principal Consultant of Three Ears Media. For most of Katrina’s career, she has been a marketer living in a recruiter’s world – listening to both sides of the talent equation to understand the real issues and find solutions for engaging and hiring better people. Today, she uses her technical marketing know-how and way with words to help both established and emerging brands develop and deliver content that fuels smart recruitment marketing that makes the right people apply.
Katrina has written for Monster.com, HR.com, RecruitingDaily and many other digital publications. She is a recognized leader in recruiting and employer branding who speaks regularly at conferences around the world.