So clearly I have no room to talk because this blog is currently pretty lame but.. it’s time to get on it. I learned so much last week at the Hubspot #Inbound13 Conference that I’m feeling inspired.
We’re getting back to basics now. How do you make your blog better?
3 Ways to Make Your Blog Better:
- Write Often: I break this rule because I never set the right goals. Set a realistic goal and stick to it and always remember, writing every night is a lot of work! All my respect to the people who write daily but I’m just not that person. I think for the average person writing at least 1x a week is a good goal to start if your goals are oriented around becoming a better writer. If you want organic traffic, I’d suggest 2-3x per week of solid, question-answering content.
- Answer 1 Question: I can’t stand a blog post that’s 1000 words long. I came here for 1 answer to 1 question. Get to it already! Those bold lines don’t make a difference either.
- Be Original: Please stop writing blog posts about why small businesses should use social media. We get it. We got that 3 years ago. Talk about how you’re solving a unique problem. Answer people’s questions.
What’s your back to basics tip for blogging?
Katrina (Kat) Kibben [they/them] is a keynote speaker, writing expert, and LGBTQIA+ advocate who teaches hiring teams how to write inclusive, unbiased job postings that will get the right person to apply faster.
Before founding Three Ears Media, Katrina was a CMO, Technical Copywriter, and Managing Editor for leading companies like Monster, Care.com, and Randstad Worldwide. With 15+ years of recruitment marketing and training experience, Katrina knows how to turn talented recruiting teams into talented writers who write for people, not about work.
Today, Katrina is frequently featured as an HR and recruiting expert in publications like The New York Times, Chicago Tribune, and Forbes. They’ve been named to numerous lists, including LinkedIn’s Top Voices in Job Search & Careers. When not speaking, writing, or training, you’ll find Katrina traveling the country in their van or spending some much needed downtime with the dogs that inspired the name Three Ears Media.