Words You Can’t Use For Recruitment Marketing

I get a lot of bad marketing e-mails from HR technologists and content contributors. Knowing what the industry is up to is part of the job.

Feeling violated by vocabulary, not so much.

I hesitate to give broad advice about marketing, recruiting, really anything because I know there’s no such thing as golden rules. Some things work for most people, some do not.

However, when it comes to vocabulary, I have some broad advice. That advice, in short, being “please don’t say that.” This applies to marketing any product and especially in your recruitment marketing programs.

Banned Recruitment Marketing Vocabulary

  • Thrusting
  • Moist
  • Guzzle
  • Grinding
  • Beaver (literally did an entire SuperBowl campaign on this. Not THAT beaver. This one.)
  • Stroke
  • Twerk
  • Huuuuuge¬†– shout out to the woman at SHRM Louisiana who told everyone one of the speakers was making a “huuuuuge contribution.” Yes, everyone thought she was talking about his junk.

What’s the most, unintentionally, vulgar word you’ve seen in a job description or any other marketing program?¬†

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