I get a lot of bad marketing e-mails from HR technologists and content contributors. Knowing what the industry is up to is part of the job.
Feeling violated by vocabulary, not so much.
I hesitate to give broad advice about marketing, recruiting, really anything because I know there’s no such thing as golden rules. Some things work for most people, some do not.
However, when it comes to vocabulary, I have some broad advice. That advice, in short, being “please don’t say that.” This applies to marketing any product and especially in your recruitment marketing programs.
Banned Recruitment Marketing Vocabulary
- Beaver (literally did an entire SuperBowl campaign on this. Not THAT beaver. This one.)
- Huuuuuge – shout out to the woman at SHRM Louisiana who told everyone one of the speakers was making a “huuuuuge contribution.” Yes, everyone thought she was talking about his junk.
What’s the most, unintentionally, vulgar word you’ve seen in a job description or any other marketing program?