I get this question a lot. “Tell me the secret,” they say.
As if trying to get someone’s attention with a recruiting email template is about magic. It’s not, by the way.
Template isn’t a bad word.
As long as it’s just a framework, not a copy and paste.
Because bottom line? There is a formula to creating a better recruiting eMail. It’s not secret sauce, either. It’s trial and error. Refining the story. Getting people’s attention.
So, I thought I’d share my formula for getting a response in my new Recruitment Marketing Library video series, all about getting back to the basics that work.
That felt really marketing-y but trust me on this one. Proof? It starts with outtakes.
- 3 subject lines that work
- How to structure to body to get responses
- The things you should NEVER do
- And more…
Katrina Kibben is the Founder and Principal Consultant of Three Ears Media. For most of Katrina’s career, she has been a marketer living in a recruiter’s world – listening to both sides of the talent equation to understand the real issues and find solutions for engaging and hiring better people. Today, she uses her technical marketing know-how and way with words to help both established and emerging brands develop and deliver content that fuels smart recruitment marketing that makes the right people apply.
Katrina has written for Monster.com, HR.com, RecruitingDaily and many other digital publications. She is a recognized leader in recruiting and employer branding who speaks regularly at conferences around the world.