I get this question a lot. “Tell me the secret,” they say. As if trying to get someone’s attention with a recruiting email template is about magic. It’s not, by the way.
Template isn’t a bad word.
As long as it’s just a framework, not a copy and paste.
Because bottom line? There is a formula to creating a better recruiting email. It’s not secret sauce, either. It’s trial and error. Refining the story. Getting people’s attention.
So, I thought I’d share my formula for getting a response in my new Recruitment Marketing Library video series, all about getting back to the basics that work.
That felt really marketing-y but trust me on this one. Proof? It starts with outtakes.
- 3 subject lines that work
- How to structure to body to get responses
- The things you should NEVER do
- And more…
You Might Also Like:
- You Didn’t Come Across My Resume: Better Recruiting Email Templates
- Hooked On A Template: Recruiting Email Etiquette
- The Best Recruiting Email Template
Kat Kibben [they/them] is a keynote speaker, writing expert, and LGBTQIA+ advocate who teaches hiring teams how to write inclusive job postings that will get the right person to apply faster.
Before founding Three Ears Media, Katrina was a CMO, Technical Copywriter, and Managing Editor for leading companies like Monster, Care.com, and Randstad Worldwide. With 15+ years of recruitment marketing and training experience, Katrina knows how to turn talented recruiting teams into talented writers who write for people, not about work.
Today, Katrina is frequently featured as an HR and recruiting expert in publications like The New York Times, Chicago Tribune, and Forbes. They’ve been named to numerous lists, including LinkedIn’s Top Voices in Job Search & Careers. When not speaking, writing, or training, you’ll find Katrina traveling the country in their van or spending some much needed downtime with the dogs that inspired the name Three Ears Media.