I Want It That Way: Personalizing Recruitment Automation Messages

When I say automation, I’m sure your first instinct is to cringe. Join the club.

All the fancy new recruitment automation comes with the standard messages. But is working at your company “just average?” Do candidates want to come to a job that’s “just average”?

That’s a whole lot of nope.

So how do you personalize recruitment automation messages and make candidates feel something even when the machine is doing the talking? Well, that’s why I’m writing this blog.

I want to let you know I’m teaching a free how-to webinar on January 15th at 9 am PST.  I’ll break down how you can make candidates love talking to you even if they’re really talking to a machine.

If you need any more convincing, it’s also Backstreet Boys themed.

See you there?

recruiting Recruitment Marketing Advice

Kat Kibben View All →

Katrina (Kat) Kibben [they/them] is a keynote speaker, writing expert, and LGBTQIA+ advocate who teaches hiring teams how to write inclusive, unbiased job postings that will get the right person to apply faster.

Before founding Three Ears Media, Katrina was a CMO, Technical Copywriter, and Managing Editor for leading companies like Monster, Care.com, and Randstad Worldwide. With 15+ years of recruitment marketing and training experience, Katrina knows how to turn talented recruiting teams into talented writers who write for people, not about work.

Today, Katrina is frequently featured as an HR and recruiting expert in publications like The New York Times, Chicago Tribune, and Forbes. They’ve been named to numerous lists, including LinkedIn’s Top Voices in Job Search & Careers. When not speaking, writing, or training, you’ll find Katrina traveling the country in their van or spending some much needed downtime with the dogs that inspired the name Three Ears Media.

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