I applied for a job this week.
No, I’m not leaving Three Ears Media. Don’t worry, everything is great with the company. I applied for a part-time job because I’m actually taking on a new life challenge: learning to be a spin instructor. When I turned 33, I set this as one of my goals before I turned 34. I wanted to take on something that would help improve my health.
Yes, this is how exciting goals get in your 30’s, kids. The funny part? My 30+-year-old friends are just as excited about this goal as I am.
So a few weeks ago, I spent 9 hours sitting on a spin bike to get my certification. We learned how to pick music, how to be better coaches and all of the details of the bike. I really enjoyed it despite the [literal] pain in the ass, so I decided I would apply to become a part-time teacher at my local gym.
“Just fill out the application,” I thought at 5:45 last night. “It can’t be that hard.”
It was that hard. Actually, it was harder than I thought it would be.
News Flash: Online job applications still suck.
So here I am, all excited about this job. Then I click apply and really, it was all downhill from there.
First, I input my availability and necessary profile information like my name and address. Sure, that’s fine. Then, I upload my resume. Awesome. I’m thinking, “should be good to go now, right?” I mean, really. What do you need to know in this exact moment so we can get on the phone and I can get on the schedule once a month as a sub?
Oh hell no we were not good to go.
The next step was to re-enter every single detail I just uploaded, manually. Then, an assessment. Next, the application requested 5 references.
All of this for $16 an hour and what was turning out to be an all-night migraine.
It’s time for an application re-assessment.
I’m not the only who thinks that’s ridiculous, right? I understand we need to gather a fair amount of information to assess if it’s worth taking the time to schedule an interview, but how much is too much? Why aren’t we tailoring this application by the department or even role?
It’s the single most crucial moment of truth in the candidate journey. In the word of RuPaul, “good luck and don’t f*ck it up.”
A big software company would never create a 20-minute hurdle between you and the demo aka their version of the “buyer moment of truth.” Why would you put an obstacle between your candidate and the interview?
Want to create a better application process? It’s about streamlining down to the minimums and phasing the interview process to make sure you and your candidates always get all of the information, but you don’t create a giant leak in the top of your pipeline with terrible online application experience.
Katrina (Kat) Kibben [they/them] is a keynote speaker, writing expert, and LGBTQIA+ advocate who teaches hiring teams how to write inclusive, unbiased job postings that will get the right person to apply faster.
Before founding Three Ears Media, Katrina was a CMO, Technical Copywriter, and Managing Editor for leading companies like Monster, Care.com, and Randstad Worldwide. With 15+ years of recruitment marketing and training experience, Katrina knows how to turn talented recruiting teams into talented writers who write for people, not about work.
Today, Katrina is frequently featured as an HR and recruiting expert in publications like The New York Times, Chicago Tribune, and Forbes. They’ve been named to numerous lists, including LinkedIn’s Top Voices in Job Search & Careers. When not speaking, writing, or training, you’ll find Katrina traveling the country in their van or spending some much needed downtime with the dogs that inspired the name Three Ears Media.