A little context if you’re thinking, “what do you mean ‘back’?” I used to offer a free job rewrite and due to demand, we can’t anymore. What we can do… well, you’ll just have to keep reading to get your free ticket.
I remember the last time I was unemployed. I was “let go” from my role just 3 days before I closed on a new house. I remember the panic. The fear. The anger. I wasn’t prepared.
The crazy part is that I really hated that job. I was starting to look, but I was so worried about being a job hopper and getting bad references that I put the search on hold. Now, my procrastination had created a big problem for me. I was unemployed, and I had to write a massive check in the next 72 hours.
So there was no break. No, “I’ll take a little downtime and go back to work.” It was go-time. I needed a job, and I needed it now. I made some phone calls, searched, and applied.
At best, the job postings I found on my hunt were clear. At worst, they were a jargon-filled black hole of automated emails. Most of the job postings, I could recite from memory. You know the ones: “We are a Fortune 500 company that’s looking for go-getters that will propel our company to new levels.”
I felt so hopeless. Vulnerable. Alone. Scared. A million other things.
I don’t think I will ever forget that feeling.
But there’s another feeling I have now, 3 jobs and a company later.
I’m mad that we accept the status quo knowing that on the other side of every job post, there’s a vulnerable person who deserves better.
I’m mad enough to do something about it. That’s where the free job post workshop comes in.
I know that if we learn the techniques and philosophy behind writing better job postings, that we can do better. So while I don’t have the bandwidth to offer free one-on-one job rewrites, I am working with Dawn to start offering 2 live clinics where you can learn exactly how to write a better job posting.
Our 2-part course is built on understanding the person on the other side and your company, then translating that feeling into job post content that connects with candidates.
My class is about the fundamentals: how do you pick your job title, write better job post content and create better bullets. Together, we’ll write a new job post live. You can sign up here.
In our Crash Course In Culture: Creating Mission & Values To Improve Job Postings, my friend Dawn Burke will show you how to translate that feeling of a great place to work into your job postings with a memorable mission and value statement.
Don’t believe me? Just sign up at the link below to pick your date.
Katrina Kibben is the Founder and Principal Consultant of Three Ears Media. For most of Katrina’s career, she has been a marketer living in a recruiter’s world – listening to both sides of the talent equation to understand the real issues and find solutions for engaging and hiring better people. Today, she uses her technical marketing know-how and way with words to help both established and emerging brands develop and deliver content that fuels smart recruitment marketing that makes the right people apply.
Katrina has written for Monster.com, HR.com, RecruitingDaily and many other digital publications. She is a recognized leader in recruiting and employer branding who speaks regularly at conferences around the world.