What’s In A Name?: How To Research Job Titles

We can stop guessing when it comes to job titles now.

Job titles are one of the single greatest judgment factors for a candidate clicking on your ad, yet so many people are still posting “Manager 4.” Why?

In some cases, laziness. In most cases, we just don’t know any better and we are tasked with a million different things that all vary in importance. All of which is a lot more important than which job title to use.

I get that.

That’s why I created this 3-minute method and tutorial video to show you how to research job titles to find the one that qualified candidates search (and click on) most often.

Note: I do not recommend this tactic for highly niche roles. Use the niche title if you’re looking for a niche person. But Manager 4? We can do better than that… 

Candidate Generation and Nurturing Job Postings recruiting

Katrina Kibben View All →

Katrina Kibben is the Founder and Principal Consultant of Three Ears Media. For most of Katrina’s career, she has been a marketer living in a recruiter’s world – listening to both sides of the talent equation to understand the real issues and find solutions for engaging and hiring better people. Today, she uses her technical marketing know-how and way with words to help both established and emerging brands develop and deliver content that fuels smart recruitment marketing that makes the right people apply.

Katrina has written for Monster.com, HR.com, RecruitingDaily and many other digital publications. She is a recognized leader in recruiting and employer branding who speaks regularly at conferences around the world.

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