What’s In A Name?: How To Research Job Titles

We can stop guessing when it comes to job titles now.

Job titles are one of the single greatest judgment factors for a candidate clicking on your ad, yet so many people are still posting “Manager 4.” Why?

In some cases, laziness. In most cases, we just don’t know any better and we are tasked with a million different things that all vary in importance. All of which is a lot more important than which job title to use.

I get that.

That’s why I created this 3-minute method and tutorial video to show you how to research job titles to find the one that qualified candidates search (and click on) most often.

Note: I do not recommend this tactic for highly niche roles. Use the niche title if you’re looking for a niche person. But Manager 4? We can do better than that… 

Candidate Generation and Nurturing Job Postings recruiting

Kat Kibben View All →

Katrina (Kat) Kibben [they/them] is a keynote speaker, writing expert, and LGBTQIA+ advocate who teaches hiring teams how to write inclusive, unbiased job postings that will get the right person to apply faster.

Before founding Three Ears Media, Katrina was a CMO, Technical Copywriter, and Managing Editor for leading companies like Monster, Care.com, and Randstad Worldwide. With 15+ years of recruitment marketing and training experience, Katrina knows how to turn talented recruiting teams into talented writers who write for people, not about work.

Today, Katrina is frequently featured as an HR and recruiting expert in publications like The New York Times, Chicago Tribune, and Forbes. They’ve been named to numerous lists, including LinkedIn’s Top Voices in Job Search & Careers. When not speaking, writing, or training, you’ll find Katrina traveling the country in their van or spending some much needed downtime with the dogs that inspired the name Three Ears Media.

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