Look, anyone who tells you they have an answer is doing fuzzy math at best. I have yet to see a formula that actually validates how long the post should be. Face it. There are a million variables you can test and trick into convincing yourself that a longer post worked.
Here’s the reality. It’s all about candidate attention. You need to get it and keep it long enough to convince them to apply.
In this week’s video, I’m explaining how you do that with some lessons from the loo.
No, really. That’s not just wordplay. There’s totally some toilet talk in this one.
Check our our on demand job post writing course and we’ll make sure you don’t overdo it.
Kat Kibben [they/them] is a keynote speaker, writing expert, and LGBTQIA+ advocate who teaches hiring teams how to write inclusive job postings that will get the right person to apply faster.
Before founding Three Ears Media, Katrina was a CMO, Technical Copywriter, and Managing Editor for leading companies like Monster, Care.com, and Randstad Worldwide. With 15+ years of recruitment marketing and training experience, Katrina knows how to turn talented recruiting teams into talented writers who write for people, not about work.
Today, Katrina is frequently featured as an HR and recruiting expert in publications like The New York Times, Chicago Tribune, and Forbes. They’ve been named to numerous lists, including LinkedIn’s Top Voices in Job Search & Careers. When not speaking, writing, or training, you’ll find Katrina traveling the country in their van or spending some much needed downtime with the dogs that inspired the name Three Ears Media.