Look, anyone who tells you they have an answer is doing fuzzy math at best. I have yet to see a formula that actually validates how long the post should be. Face it. There are a million variables you can test and trick into convincing yourself that a longer post worked.
Here’s the reality. It’s all about candidate attention. You need to get it and keep it long enough to convince them to apply.
In this week’s video, I’m explaining how you do that with some lessons from the loo.
No, really. That’s not just wordplay. There’s totally some toilet talk in this one.
Check our our on demand job post writing course and we’ll make sure you don’t overdo it.
Katrina Kibben is the Founder and Principal Consultant of Three Ears Media. For most of Katrina’s career, she has been a marketer living in a recruiter’s world – listening to both sides of the talent equation to understand the real issues and find solutions for engaging and hiring better people. Today, she uses her technical marketing know-how and way with words to help both established and emerging brands develop and deliver content that fuels smart recruitment marketing that makes the right people apply.
Katrina has written for Monster.com, HR.com, RecruitingDaily and many other digital publications. She is a recognized leader in recruiting and employer branding who speaks regularly at conferences around the world.