It all seems so simple when you think about it, but we make it hard.
Writing recruitment marketing, that is.
Because writing recruitment marketing isn’t about flash. It’s about clicking with candidates. It’s about never forgetting there’s a person on the other side of every sentence.
That’s the focus of my video this week. A reminder, really, that we can’t forget that there are stories on the other side of every application and job posting.
Katrina Kibben is the Founder and Principal Consultant of Three Ears Media. For most of Katrina’s career, she has been a marketer living in a recruiter’s world – listening to both sides of the talent equation to understand the real issues and find solutions for engaging and hiring better people. Today, she uses her technical marketing know-how and way with words to help both established and emerging brands develop and deliver content that fuels smart recruitment marketing that makes the right people apply.
Katrina has written for Monster.com, HR.com, RecruitingDaily and many other digital publications. She is a recognized leader in recruiting and employer branding who speaks regularly at conferences around the world.