Great Recruitment Marketing Requires One Fundamental Thing

It all seems so simple when you think about it, but we make it hard.

Writing recruitment marketing, that is.

Because writing recruitment marketing isn’t about flash. It’s about clicking with candidates. It’s about never forgetting there’s a person on the other side of every sentence.

That’s the focus of my video this week. A reminder, really, that we can’t forget that there are stories on the other side of every application and job posting.

Candidate Generation and Nurturing Recruitment Marketing Advice

Kat Kibben View All →

Kat Kibben [they/them] is a keynote speaker, writing expert, and LGBTQIA+ advocate who teaches hiring teams how to write inclusive job postings that will get the right person to apply faster.

Before founding Three Ears Media, Katrina was a CMO, Technical Copywriter, and Managing Editor for leading companies like Monster,, and Randstad Worldwide. With 15+ years of recruitment marketing and training experience, Katrina knows how to turn talented recruiting teams into talented writers who write for people, not about work.

Today, Katrina is frequently featured as an HR and recruiting expert in publications like The New York Times, Chicago Tribune, and Forbes. They’ve been named to numerous lists, including LinkedIn’s Top Voices in Job Search & Careers. When not speaking, writing, or training, you’ll find Katrina traveling the country in their van or spending some much needed downtime with the dogs that inspired the name Three Ears Media.

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