How To Write Blog Posts Candidates Actually Want To Read

Fact: The majority of blog posts written for candidates are bad. Most of them are thinly veiled company propaganda with some videos that happen to feature employees. They lack creativity, depth or really anything that would make people seek that content out, let alone read it.

So, how do you create career site content, like blog posts for candidates, that these people might actually want to read?

Well, that’s what I’m talking about in this week’s video. It’s really a formula for writing blog posts and getting candidate attention that anyone with a heart can use.

In 3 minutes, I cover:

  • A quick rule of thumb for search optimization
  • The golden rule of great career site content
  • Why content on your career site matters
  • 4 critical elements of great blog posts for candidates

Let me know what you think.

Candidate Generation and Nurturing Recruitment Marketing Advice

Kat Kibben View All →

Kat Kibben [they/them] is a keynote speaker, writing expert, and LGBTQIA+ advocate who teaches hiring teams how to write inclusive job postings that will get the right person to apply faster.

Before founding Three Ears Media, Katrina was a CMO, Technical Copywriter, and Managing Editor for leading companies like Monster,, and Randstad Worldwide. With 15+ years of recruitment marketing and training experience, Katrina knows how to turn talented recruiting teams into talented writers who write for people, not about work.

Today, Katrina is frequently featured as an HR and recruiting expert in publications like The New York Times, Chicago Tribune, and Forbes. They’ve been named to numerous lists, including LinkedIn’s Top Voices in Job Search & Careers. When not speaking, writing, or training, you’ll find Katrina traveling the country in their van or spending some much needed downtime with the dogs that inspired the name Three Ears Media.

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