Fact: The majority of blog posts written for candidates are bad. Most of them are thinly veiled company propaganda with some videos that happen to feature employees. They lack creativity, depth or really anything that would make people seek that content out, let alone read it.
So, how do you create career site content, like blog posts for candidates, that these people might actually want to read?
Well, that’s what I’m talking about in this week’s video. It’s really a formula for writing blog posts and getting candidate attention that anyone with a heart can use.
In 3 minutes, I cover:
- A quick rule of thumb for search optimization
- The golden rule of great career site content
- Why content on your career site matters
- 4 critical elements of great blog posts for candidates
Let me know what you think.
Katrina Kibben is the Founder and Principal Consultant of Three Ears Media. For most of Katrina’s career, she has been a marketer living in a recruiter’s world – listening to both sides of the talent equation to understand the real issues and find solutions for engaging and hiring better people. Today, she uses her technical marketing know-how and way with words to help both established and emerging brands develop and deliver content that fuels smart recruitment marketing that makes the right people apply.
Katrina has written for Monster.com, HR.com, RecruitingDaily and many other digital publications. She is a recognized leader in recruiting and employer branding who speaks regularly at conferences around the world.