In short, it’s how you can transform a candidate experience without “ripping out” any of your technology.
If you’ve ever worked at a big company, you’ve seen brand guidelines. Books of hex values, voice, and codes for how things get done and the look. They create consistency and make the experience for buyers excellent.
That should exist for recruiting.
Because the mission, vision, and employer brand content you create shouldn’t just be graffiti for your walls.
Recruiting voice helps you translate stories into a recruiting strategy by creating guidelines for how your team should treat and speak with candidates.
But it’s not some copy and paste document. It’s built with your stories and the context of the real experience to translate standards into something that sounds like you. This is all about personalization, not templatization.
Pretty sure those templates got us into a lot of the trouble we’re already in.
Intrigued? Watch this week’s video.
Katrina Kibben is the Founder and Principal Consultant of Three Ears Media. For most of Katrina’s career, she has been a marketer living in a recruiter’s world – listening to both sides of the talent equation to understand the real issues and find solutions for engaging and hiring better people. Today, she uses her technical marketing know-how and way with words to help both established and emerging brands develop and deliver content that fuels smart recruitment marketing that makes the right people apply.
Katrina has written for Monster.com, HR.com, RecruitingDaily and many other digital publications. She is a recognized leader in recruiting and employer branding who speaks regularly at conferences around the world.