Normally, the “Recommended For You” section from Amazon is creepily on point. It’s like they know you’re going to need those Bluetooth headphones and a new fireplace.
I know, I know. They do know. I don’t want to admit how many things I’ve purchased from those mysteriously accurate recommendations.
But what I find really fascinating is how people react when the recommendations are clearly off the mark. You’re thinking, “oh hell no that is not recommended for me.” We get so offended as if it’s a judgment on our character.
All because of an algorithm.
Personalization for recruiting only works when it’s exactly that: personal.
In recruiting, we aren’t getting anywhere near a decent tech comparison to “Recommended For You.” In fact, most of our personalization isn’t personal at all. We just slap someone’s name in a subject line.
Which is lame. We all know that trick, buddy.
So in this week’s videos, I’m sharing 3 personalization tactics you may not have tried before. I’ll share:
- Tips for making a totally different job video
- How pathing can make things really personal
- What you can do after the offer to make sure your new hires know how much they matter
Kat Kibben [they/them] is a keynote speaker, writing expert, and LGBTQIA+ advocate who teaches hiring teams how to write inclusive job postings that will get the right person to apply faster.
Before founding Three Ears Media, Katrina was a CMO, Technical Copywriter, and Managing Editor for leading companies like Monster, Care.com, and Randstad Worldwide. With 15+ years of recruitment marketing and training experience, Katrina knows how to turn talented recruiting teams into talented writers who write for people, not about work.
Today, Katrina is frequently featured as an HR and recruiting expert in publications like The New York Times, Chicago Tribune, and Forbes. They’ve been named to numerous lists, including LinkedIn’s Top Voices in Job Search & Careers. When not speaking, writing, or training, you’ll find Katrina traveling the country in their van or spending some much needed downtime with the dogs that inspired the name Three Ears Media.