It drives me nuts when I can’t remember the name of the thing that does that thing. You know what I mean. You can’t remember the name of the product, but you know what it does. So, you pace your kitchen while Googling random 2 to 3-word descriptions of what the product does for you.
Things get a little hairy from there. For the more well-known brands, you usually land on the right company in a click or two. For the companies who haven’t paid $12.50 a click to show up first, they’re buried 12 links deep where most people will never find them.
I definitely won’t. I’m not patient enough for all that.
My point? If a candidate can’t find your job by searching the job title, you can’t get applicants.
Organic Search to Drive Better Recruiting Results
In this video, I want to have a reality check on search. I want all of us to take a big step back and realize search is where it all begins. Every month, 300 million people go to Google first for a job search.
So watch this video because, in less than 2 minutes, I’ll explain why SEO matters so much and offer a few free tools to identify what keywords you want to use. If you’re intrigued, consider getting a seat in our July SEO 101 course.
Kat Kibben [they/them] is a keynote speaker, writing expert, and LGBTQIA+ advocate who teaches hiring teams how to write inclusive job postings that will get the right person to apply faster.
Before founding Three Ears Media, Katrina was a CMO, Technical Copywriter, and Managing Editor for leading companies like Monster, Care.com, and Randstad Worldwide. With 15+ years of recruitment marketing and training experience, Katrina knows how to turn talented recruiting teams into talented writers who write for people, not about work.
Today, Katrina is frequently featured as an HR and recruiting expert in publications like The New York Times, Chicago Tribune, and Forbes. They’ve been named to numerous lists, including LinkedIn’s Top Voices in Job Search & Careers. When not speaking, writing, or training, you’ll find Katrina traveling the country in their van or spending some much needed downtime with the dogs that inspired the name Three Ears Media.