It drives me nuts when I can’t remember the name of the thing that does that thing. You know what I mean. You can’t remember the name of the product, but you know what it does. So, you pace your kitchen while Googling random 2 to 3-word descriptions of what the product does for you.
Things get a little hairy from there. For the more well-known brands, you usually land on the right company in a click or two. For the companies who haven’t paid $12.50 a click to show up first, they’re buried 12 links deep where most people will never find them.
I definitely won’t. I’m not patient enough for all that.
My point? If a candidate can’t find your job by searching the job title, you can’t get applicants.
Organic Search to Drive Better Recruiting Results
In this video, I want to have a reality check on search. I want all of us to take a big step back and realize search is where it all begins. Every month, 300 million people go to Google first for a job search.
So watch this video because, in less than 2 minutes, I’ll explain why SEO matters so much and offer a few free tools to identify what keywords you want to use. If you’re intrigued, consider getting a seat in our July SEO 101 course.
Katrina Kibben is the Founder and Principal Consultant of Three Ears Media. For most of Katrina’s career, she has been a marketer living in a recruiter’s world – listening to both sides of the talent equation to understand the real issues and find solutions for engaging and hiring better people. Today, she uses her technical marketing know-how and way with words to help both established and emerging brands develop and deliver content that fuels smart recruitment marketing that makes the right people apply.
Katrina has written for Monster.com, HR.com, RecruitingDaily and many other digital publications. She is a recognized leader in recruiting and employer branding who speaks regularly at conferences around the world.