I have a theory that you can search for any word on any job board and find terrible job postings in less than 5 clicks. Not just any job, any word.
For example, I searched “pineapple” on Monster.com and look what I found.
You feeling inspired yet? Yeah, me either.
But the problem here really isn’t the writing. It’s the fact that most people were never taught to take another strategy to write better job postings. We were taught to be “professional,” which most people translated as, “be boring.”
That’s not how things work in 2019. That’s why I created this video with 3 simple, practical rules for writing better job postings.
Check out our on-demand job post writing course.
Kat Kibben [they/them] is a keynote speaker, writing expert, and LGBTQIA+ advocate who teaches hiring teams how to write inclusive job postings that will get the right person to apply faster.
Before founding Three Ears Media, Katrina was a CMO, Technical Copywriter, and Managing Editor for leading companies like Monster, Care.com, and Randstad Worldwide. With 15+ years of recruitment marketing and training experience, Katrina knows how to turn talented recruiting teams into talented writers who write for people, not about work.
Today, Katrina is frequently featured as an HR and recruiting expert in publications like The New York Times, Chicago Tribune, and Forbes. They’ve been named to numerous lists, including LinkedIn’s Top Voices in Job Search & Careers. When not speaking, writing, or training, you’ll find Katrina traveling the country in their van or spending some much needed downtime with the dogs that inspired the name Three Ears Media.