I have a theory that you can search for any word on any job board and find terrible job postings in less than 5 clicks. Not just any job, any word.
For example, I searched “pineapple” on Monster.com and look what I found.
You feeling inspired yet? Yeah, me either.
But the problem here really isn’t the writing. It’s the fact that most people were never taught to take another strategy to write better job postings. We were taught to be “professional,” which most people translated as, “be boring.”
That’s not how things work in 2019. That’s why I created this video with 3 simple, practical rules for writing better job postings.
Check out our on-demand job post writing course.
Katrina Kibben is the Founder and Principal Consultant of Three Ears Media. For most of Katrina’s career, she has been a marketer living in a recruiter’s world – listening to both sides of the talent equation to understand the real issues and find solutions for engaging and hiring better people. Today, she uses her technical marketing know-how and way with words to help both established and emerging brands develop and deliver content that fuels smart recruitment marketing that makes the right people apply.
Katrina has written for Monster.com, HR.com, RecruitingDaily and many other digital publications. She is a recognized leader in recruiting and employer branding who speaks regularly at conferences around the world.