I’ll say it. I think most chatbots are really annoying.
I get why they’re a billion dollar industry. It makes sense to create machines that can deliver faster responses to standard questions than a call queue. I really like chatbots that guide the experience and point me in the right direction.
I just don’t see why they have to assault me like pop-ups did on AOL back in the day.
I really don’t have any questions .5 seconds after I land on this website, Brett Bot. Can you please leave me alone?
They’re the digital version of the greeter at most retail stores, and I’m not a big fan of those either.
Creating a conversation with a chatbot is all about timing. It has to be at the right time, right place. It should be subconsciously woven into the experience as a helpful friend, not a virtual WalMart greeter.
In recruiting, those moments are plentiful. So for this week’s video, I’ll mention just 3 areas where you can use a recruiting chatbot to deliver a unique and helpful experience for candidates.
Kat Kibben [they/them] is a keynote speaker, writing expert, and LGBTQIA+ advocate who teaches hiring teams how to write inclusive job postings that will get the right person to apply faster.
Before founding Three Ears Media, Katrina was a CMO, Technical Copywriter, and Managing Editor for leading companies like Monster, Care.com, and Randstad Worldwide. With 15+ years of recruitment marketing and training experience, Katrina knows how to turn talented recruiting teams into talented writers who write for people, not about work.
Today, Katrina is frequently featured as an HR and recruiting expert in publications like The New York Times, Chicago Tribune, and Forbes. They’ve been named to numerous lists, including LinkedIn’s Top Voices in Job Search & Careers. When not speaking, writing, or training, you’ll find Katrina traveling the country in their van or spending some much needed downtime with the dogs that inspired the name Three Ears Media.