I’ll say it. I think most chatbots are really annoying.
I get why they’re a billion dollar industry. It makes sense to create machines that can deliver faster responses to standard questions than a call queue. I really like chatbots that guide the experience and point me in the right direction.
I just don’t see why they have to assault me like pop-ups did on AOL back in the day.
I really don’t have any questions .5 seconds after I land on this website, Brett Bot. Can you please leave me alone?
They’re the digital version of the greeter at most retail stores, and I’m not a big fan of those either.
Creating a conversation with a chatbot is all about timing. It has to be at the right time, right place. It should be subconsciously woven into the experience as a helpful friend, not a virtual WalMart greeter.
In recruiting, those moments are plentiful. So for this week’s video, I’ll mention just 3 areas where you can use a recruiting chatbot to deliver a unique and helpful experience for candidates.
Katrina Kibben is the Founder and Principal Consultant of Three Ears Media. For most of Katrina’s career, she has been a marketer living in a recruiter’s world – listening to both sides of the talent equation to understand the real issues and find solutions for engaging and hiring better people. Today, she uses her technical marketing know-how and way with words to help both established and emerging brands develop and deliver content that fuels smart recruitment marketing that makes the right people apply.
Katrina has written for Monster.com, HR.com, RecruitingDaily and many other digital publications. She is a recognized leader in recruiting and employer branding who speaks regularly at conferences around the world.