Nerd alert. When I have free time, I read about how people learn. I know that sounds weird but, considering what I do, it works to my advantage.
I want to learn how style in writing can influence our ideas. How our eyes naturally process an image or text is critical to our ability to understand it. Something as simple as emphasizing the wrong word can throw off the message entirely. I love the nuance of it all — the art of it.
I especially love applying it to recruiting emails.
I’ve been studying how you can style your emails to keep attention. This 1-minute clip on the candidate reading map, or the F Map*, will give you everything I’ve learned.
*I said F Map, not F you. But since you’re here, I should let you in on a little secret. I’m hosting a not-so-secret class about how to write better outreach, automated, and text messages on September 4th. Click here to hang out with me and talk writing.
Kat Kibben [they/them] is a keynote speaker, writing expert, and LGBTQIA+ advocate who teaches hiring teams how to write inclusive job postings that will get the right person to apply faster.
Before founding Three Ears Media, Katrina was a CMO, Technical Copywriter, and Managing Editor for leading companies like Monster, Care.com, and Randstad Worldwide. With 15+ years of recruitment marketing and training experience, Katrina knows how to turn talented recruiting teams into talented writers who write for people, not about work.
Today, Katrina is frequently featured as an HR and recruiting expert in publications like The New York Times, Chicago Tribune, and Forbes. They’ve been named to numerous lists, including LinkedIn’s Top Voices in Job Search & Careers. When not speaking, writing, or training, you’ll find Katrina traveling the country in their van or spending some much needed downtime with the dogs that inspired the name Three Ears Media.