Nerd alert. When I have free time, I read about how people learn. I know that sounds weird but, considering what I do, it works to my advantage.
I want to learn how style in writing can influence our ideas. How our eyes naturally process an image or text is critical to our ability to understand it. Something as simple as emphasizing the wrong word can throw off the message entirely. I love the nuance of it all — the art of it.
I especially love applying it to recruiting emails.
I’ve been studying how you can style your emails to keep attention. This 1-minute clip on the candidate reading map, or the F Map*, will give you everything I’ve learned.
*I said F Map, not F you. But since you’re here, I should let you in on a little secret. I’m hosting a not-so-secret class about how to write better outreach, automated, and text messages on September 4th. Click here to hang out with me and talk writing.
Katrina Kibben is the Founder and Principal Consultant of Three Ears Media. For most of Katrina’s career, she has been a marketer living in a recruiter’s world – listening to both sides of the talent equation to understand the real issues and find solutions for engaging and hiring better people. Today, she uses her technical marketing know-how and way with words to help both established and emerging brands develop and deliver content that fuels smart recruitment marketing that makes the right people apply.
Katrina has written for Monster.com, HR.com, RecruitingDaily and many other digital publications. She is a recognized leader in recruiting and employer branding who speaks regularly at conferences around the world.