Recruiting emails today aren’t special. Set it and forget it. Keep chugging along to the next person on the list. Template, automate, replicate. It all starts to sound the same. I’ve gotten to the point where deleting all of the random emails I get in a day is one of the things I do to burn time, like scrolling social media.
The more emails we get, the more we tune it out. I can’t imagine what it feels like to be one of those “one of 200” engineers or data scientists that are bombarded by companies every single day. Can you imagine the cheesy one-liners and templates they see?
Well, I can actually. I’ve seen a *lot* of bad recruiting templates.
I think they’re an embarrassment for our industry. Bad emails have done permanent damage to our ability to get these people to respond at all. That’s why I’m always looking for new ways to get their attention, follow up, and get a response.
That’s why I loved this idea so much. I was catching up with a client, the owner of a staffing agency. She told me that she has a 90% response rate from candidates. We were on a Zoom link, so I know she saw the face I made.
90% recruiting email response rates? Really?
“Yes, really,” she said. But it’s not some magical phrase or subject line. It’s not even going to happen in the first email. It happens the next day, and it shows a candidate you care in a way most recruiters would never consider.
Curious? Good. Watch this 2-minute video and see what she’s doing. This is an idea you should use today.
Kat Kibben [they/them] is a keynote speaker, writing expert, and LGBTQIA+ advocate who teaches hiring teams how to write inclusive job postings that will get the right person to apply faster.
Before founding Three Ears Media, Katrina was a CMO, Technical Copywriter, and Managing Editor for leading companies like Monster, Care.com, and Randstad Worldwide. With 15+ years of recruitment marketing and training experience, Katrina knows how to turn talented recruiting teams into talented writers who write for people, not about work.
Today, Katrina is frequently featured as an HR and recruiting expert in publications like The New York Times, Chicago Tribune, and Forbes. They’ve been named to numerous lists, including LinkedIn’s Top Voices in Job Search & Careers. When not speaking, writing, or training, you’ll find Katrina traveling the country in their van or spending some much needed downtime with the dogs that inspired the name Three Ears Media.