Recruiting emails today aren’t special. Set it and forget it. Keep chugging along to the next person on the list. Template, automate, replicate. It all starts to sound the same. I’ve gotten to the point where deleting all of the random emails I get in a day is one of the things I do to burn time, like scrolling social media.
The more emails we get, the more we tune it out. I can’t imagine what it feels like to be one of those “one of 200” engineers or data scientists that are bombarded by companies every single day. Can you imagine the cheesy one-liners and templates they see?
Well, I can actually. I’ve seen a *lot* of bad recruiting templates.
I think they’re an embarrassment for our industry. Bad emails have done permanent damage to our ability to get these people to respond at all. That’s why I’m always looking for new ways to get their attention, follow up, and get a response.
That’s why I loved this idea so much. I was catching up with a client, the owner of a staffing agency. She told me that she has a 90% response rate from candidates. We were on a Zoom link, so I know she saw the face I made.
90% recruiting email response rates? Really?
“Yes, really,” she said. But it’s not some magical phrase or subject line. It’s not even going to happen in the first email. It happens the next day, and it shows a candidate you care in a way most recruiters would never consider.
Curious? Good. Watch this 2-minute video and see what she’s doing. This is an idea you should use today.
Katrina Kibben is the Founder and Principal Consultant of Three Ears Media. For most of Katrina’s career, she has been a marketer living in a recruiter’s world – listening to both sides of the talent equation to understand the real issues and find solutions for engaging and hiring better people. Today, she uses her technical marketing know-how and way with words to help both established and emerging brands develop and deliver content that fuels smart recruitment marketing that makes the right people apply.
Katrina has written for Monster.com, HR.com, RecruitingDaily and many other digital publications. She is a recognized leader in recruiting and employer branding who speaks regularly at conferences around the world.