I should tell you something. I’m cautious right now – for a million reasons, but one in particular. I’m accident-prone.
My nickname as a kid? Boo-boo. It was given to me by an ER nurse. I wish I were making that up. My falls are family folklore. Within five days of my first steps, I had a massive bruise on my forehead from a big fall. In my teens, I dropped a weighted plate and broke every toe on my right foot. That was when I earned the nickname. It’s nothing to be proud of, really.
All that to say, I’ve had many hospital experiences. In every scenario, I remember my nurses —they are friendly faces and kind eyes. Nurses were the ones who would answer my dumb questions and laugh at my silly jokes.
Nurses are in demand, working night and day right now. To get through this, people around the world need access to excellent nurses.
You’ll need a job post to recruit nurses and get their attention. Something that touches on the soft and hard skills you need to hire someone who can build a career.
So I wrote one for you.
Luckily, I wrote a lot of free job posts when I started my company. You can read that whole story here. Needless to say, I’ve practiced writing for nursing.
Nurse Job Post Template
Answer these questions in your mind. Take a second to write exactly what you would say if someone asked you these questions. Use that to create a new nurse job post template.
Each number below represents a paragraph. Next to that number, I’ll tell you exactly what to write. If anything is unclear, I wrote an example you can download.
- Tell the story first. People aren’t nurses to get rich quickly – they’re working to help people. Tell them about who they help and why your best people want to come back every day. Don’t worry about getting creative. Focus on being concise. Also, own the suck. Be clear about why a nurse might want to say no to the job in this paragraph. Answer questions like: What will they do every day? What do your best people have in common? Why would someone quit this job?
- About your company. Make it easy on yourself and use the company about us if you need to get this approved by a marketing team.
- Benefits and perks. This jumps to the top in nursing because, in most areas, there’s not a ton of differentiation between jobs. Be explicit and concise. You don’t need 250+ words of benefit overviews copied and pasted from some employee handbook.
- Requirements. What licenses do they need? What have they experienced before today that would prepare them for this job? Look at your interview questions and hiring manager requirements – this should already be done for you. What do you look for on a resume? That’s what goes here. Remember, this is a list of experiences that would prepare them. The 100% must-have things. No more than 7.
- Apply now. This one is simple. Tell them that they should apply now.
- EEO/Legal content. Make sure you know what it is and that you have it.
Free Nurse Job PostING EXAMPLE
This sample should help you write a post in less than 1 hour. You can get your copy here or fill out the form below.
If you’re hiring right now and you need advice on what to say or write, call me. If you’re struggling to write with this template or you need my help customizing this for your role, we can knock that out in an online, one-hour coaching session as soon as tomorrow. 50% off for all healthcare companies. Code: STAYHOME. Just go to this borrow my brain link to access my calendar and book your session.
Check out more of our Coronavirus resources:
- How To Write a Job Post: Coronavirus Edition
- Remote Company Culture Building In A Crisis
- Free Nurse Job Post Template
- How To Post A Remote Job
Katrina Kibben is the Founder and Principal Consultant of Three Ears Media. For most of Katrina’s career, she has been a marketer living in a recruiter’s world – listening to both sides of the talent equation to understand the real issues and find solutions for engaging and hiring better people. Today, she uses her technical marketing know-how and way with words to help both established and emerging brands develop and deliver content that fuels smart recruitment marketing that makes the right people apply.
Katrina has written for Monster.com, HR.com, RecruitingDaily and many other digital publications. She is a recognized leader in recruiting and employer branding who speaks regularly at conferences around the world.