I don’t pretend to know everything about recruiting email templates or outreach to niche candidates. But I know this. Cliches and corporate-speak won’t do it – for them or anyone else. I can recite half of these recruiting email templates from memory.
“I came across your resume, and I’m highly interested in your skills and background. Would you be interested in a 15-minute conversation to discuss this role in more detail? I can tell you why my client is so special, and this is the job for you.”
I have some questions.
- Did you come across my resume in a bar? In a forest? My background isn’t a meadow – it’s my career You didn’t come across anything, so get to it.
- Highly interested in my background, huh? Why didn’t you mention one detail that would prove you even looked at it?
- These calls never take 15 minutes.
- I know “special client” is code for something bad.
I have an entire series of faces I make when I read this junk.
I have a lot of thoughts on how you get it right. Hell, I have a book on writing better emails. But here’s the TL;DR version and my favorite email template.
Kat Kibben [they/them] is a keynote speaker, writing expert, and LGBTQIA+ advocate who teaches hiring teams how to write inclusive job postings that will get the right person to apply faster.
Before founding Three Ears Media, Katrina was a CMO, Technical Copywriter, and Managing Editor for leading companies like Monster, Care.com, and Randstad Worldwide. With 15+ years of recruitment marketing and training experience, Katrina knows how to turn talented recruiting teams into talented writers who write for people, not about work.
Today, Katrina is frequently featured as an HR and recruiting expert in publications like The New York Times, Chicago Tribune, and Forbes. They’ve been named to numerous lists, including LinkedIn’s Top Voices in Job Search & Careers. When not speaking, writing, or training, you’ll find Katrina traveling the country in their van or spending some much needed downtime with the dogs that inspired the name Three Ears Media.