I remember reading the entry-level job postings and interviewing for my first job. I went to school in Pennsylvania and planned to find my first fulltime gig somewhere between Pittsburgh and Washington D.C. I applied to jobs everywhere and went to so many of those places to interview. I desperately wanted a job, so if someone asked me to come in, I showed up.
That was not a good idea. I drove almost 6 hours to some office space in West Virginia for one gig to find out it was a Ponzi scheme. For a radio interview, I sat in the back of a greasy pizza shop. There was even one where every other person in the waiting room had a felony conviction they were casually discussing while we waited for the group interview to start. Entry-level marketing is a real class act, y’all. Note sarcasm.
While the experiences and roles were entirely different, all of these jobs had one thing in common: they all had terrible job postings.
I mean, clearly, they were overselling a little on the Ponzi scheme. I’m confident the radio one said something about a go-getter. They clearly said a lot without saying anything because I would have opted out of these experiences more quickly.
That’s the only point of a job posting for entry-level roles. You need to tell them why this might suck and allow them to buy in or opt-out.
Drop The Bullets In Your Entry-Level Job Postings
Often these job postings suck because they are entirely made up. When there are no requirements, I watch hiring managers start to fill in the gaps with a wish list like some kid when Santa asks what they want for Christmas.
Entry-level job postings are the most straightforward roles to write because you don’t need to understand technical requirements. You need to write something that describes reality.
In this video, I want to tell you how to describe reality with something I call a job pitch. It’s a three-sentence formula.
If you’re interested in a more comprehensive how to for writing better job postings, buy my online course. It’s an easy to use, online tool and training to take your job postings from good to great. I’ll teach you what I’ve learned writing 1000+ job postings, from entry-level to the C-suite.
Katrina Kibben is the Founder and Principal Consultant of Three Ears Media. For most of Katrina’s career, she has been a marketer living in a recruiter’s world – listening to both sides of the talent equation to understand the real issues and find solutions for engaging and hiring better people. Today, she uses her technical marketing know-how and way with words to help both established and emerging brands develop and deliver content that fuels smart recruitment marketing that makes the right people apply.
Katrina has written for Monster.com, HR.com, RecruitingDaily and many other digital publications. She is a recognized leader in recruiting and employer branding who speaks regularly at conferences around the world.