Did you have a favorite Halloween costume as a kid? I did. I bought a witch costume once when I was eight and recycled that thing at least 100 times.
Most of you probably have cooler stories about how your parents made a pop culture costume that you wore for four years in a row, but my mom was not crafty or creative. The woman was a military accountant. I was lucky she let me buy a costume at all.
Honestly, I was not too fond of Halloween. I didn’t have friends to go trick-or-treating with because I was new to the area. I didn’t know the neighborhoods or what houses had the best candy.
The worst part for an introverted kid? Knocking on a stranger’s door and asking them for something I could buy at a store. When I made that realization, that was the end of trick-or-treating for good. I bought my candy.
That became my own Halloween tradition. I would buy a bag of candy I liked, and my mom would buy candy neither of us enjoyed. I would sit on the porch to give out candy and do my homework while eating my sweets. I enjoyed that tradition a lot more than stranger danger and shouting on doorsteps.
Scariest Job Posting: Secret Shopper Edition
We have our own Halloween tradition here at Three Ears Media. Every year we share the scariest job postings we’ve seen all year. Here’s the 2019 edition, in case you missed it.
There’s no shortage of them, that’s for sure. Every week I am sent a lousy job posting at least twice.
While I’m thankful for the material, we both know I don’t have to look hard to find an ineffective job posting. It’s a running joke on my team that you can search for any word and find a job posting that doesn’t meet expectations.
I mean any word. Tree. Elephant. Honey.
So this year, we’re going to switch up our tradition. Instead of posting scary jobs, I want to test my theory: can I search for any word and find a bad job posting?
To test this hypothesis, I only used words that can also be kid costumes or Halloween decorations. Can I find a bad job posting by searching “pumpkin” or “skeleton” on a job board?
Watch and find out.
Oh, and make sure to get a piece (bag, it is 2020) of your favorite candy to snack on while you watch. (My favorite? Reese’s Peanut Butter Cups or peanut M&M’s. Fact: if you see me at a conference, I very likely have a bag of M&M’s with me, and I will share if/when Rona is not an issue. )
Katrina Kibben is the Founder and Principal Consultant of Three Ears Media. For most of Katrina’s career, she has been a marketer living in a recruiter’s world – listening to both sides of the talent equation to understand the real issues and find solutions for engaging and hiring better people. Today, she uses her technical marketing know-how and way with words to help both established and emerging brands develop and deliver content that fuels smart recruitment marketing that makes the right people apply.
Katrina has written for Monster.com, HR.com, RecruitingDaily and many other digital publications. She is a recognized leader in recruiting and employer branding who speaks regularly at conferences around the world.