I think you should not always require a degree in your job posting. No, really.
I brought this recommendation up on Twitter a couple of weeks ago, and everyone freaked out.
But education is important!
I use my degree every day (said the doctors and lawyers).
It was clear that I needed to write this blog.
For decades, if not longer, people added college degree requirements to job postings without any purpose. People saw college degrees on everyone else’s job postings, assuming that they should include them.
They got away with it because no one ever just asked why. Here I am.
The College Debate: Do you need to require a degree?
If you’re not using licenses and specific degree requirements every day to get the job done, why would you require a degree in the job posting? It seems silly to require a college degree after the 3-year mark in your career, especially when most degree programs don’t even align with the workload.
You want to hire a doctor, a lawyer, or someone with a license? Absolutely. Require a degree. Those degree requirements matter.
You want to hire an experienced marketer, HR person, or a software engineer who’s five years into their career? No. Why? You’re cutting qualified candidates with your bias because college is a privilege, not a right.
Instead of putting various college degree requirements, watch this video so you can learn how to delete the bias and rework your requirements to create a job posting that attracts qualified people.
Can you delete college requirements right now? Post in the comments. Let’s talk about it. Or buy my on-demand job post writing course to learn how to rewrite your requirements.
Katrina Kibben is the Founder and Principal Consultant of Three Ears Media. For most of Katrina’s career, she has been a marketer living in a recruiter’s world – listening to both sides of the talent equation to understand the real issues and find solutions for engaging and hiring better people. Today, she uses her technical marketing know-how and way with words to help both established and emerging brands develop and deliver content that fuels smart recruitment marketing that makes the right people apply.
Katrina has written for Monster.com, HR.com, RecruitingDaily and many other digital publications. She is a recognized leader in recruiting and employer branding who speaks regularly at conferences around the world.