Have you tried to update your recruiter profile on LinkedIn? It sucks – the writing about yourself part. You draft and draft only to fall back to the one universal copywriter hack: copying and pasting something you like.
That would be fine if most LinkedIn profiles didn’t read like a buzzword bingo playing card. I mean, why rewrite your profile if you’re going to list buzzwords and requirements that sound like a robot wrote them? You’re a highly competitive, driven, collaborative leader too? No way. note sarcasm
It’s hard to know where to start, and that is why people hire me to write their LinkedIn profile in the first place.
Inevitably when we sit down for that rewrite, people start by listing what’s already on their profile for me. After encouraging them to put the keyword list away and ensuring that I’ll capture every little detail, I start to ask different questions altogether.
Life on LinkedIn: Recruiter Profile Real Talk
My personal favorite question is this: you wake up in the morning and put on your pants. Now what?
It surprises some and makes all of them smile. Why? These questions inspire imagination. It takes them back to their proudest moments and a “why” that’s more than a paycheck.
Most of all, I appreciate these kinds of questions because it forces someone to imagine a day in your life, not a list of credentials. Suddenly, I can picture what “collaborate with team members” really looks like and why it’s so important. I know their story, and I can describe the most critical parts.
3 Strategies To Build Your Recruiter Profile on LinkedIn
After a recruiter gets up and puts their pants on every morning, most use LinkedIn. 87%, in fact. Facebook may technically be the largest social network, but LinkedIn is the law of the land for recruiters. Every day, recruiters spend countless hours digging through profiles and messaging candidates on LinkedIn.
But here’s the catch. Most of the time, recruiter profiles aren’t the best in class, even by their standards. Despite how often recruiters use their LinkedIn accounts, most never take a second glance at their profile.We all know how easy it is to give advice and how challenging it is to apply that advice for yourself on LinkedIn.
So here are the three things I’d tell every recruiter to go and look for in their profile right now.
- Headline: Is it the keywords people search for or some marketing mumbo jumbo? I love the title “Chief Encouragement Officer,” but if you don’t apply to those jobs often, it shouldn’t be your headline.
- About: No laundry lists of keywords. At a minimum, it should tell someone what you’re doing on LinkedIn (networking, looking for a job, etc.) and how to connect with you.
- Recommendations: You have to have some. Be specific when you ask for recommendations. “I would like a recommendation on my work in the X project.”
- Bonus: Check your profile photo, too. if you’re. notsure what works, read this: LinkedIn Profile Photos You Should Never Post.
If you’d rather get some help, book your LinkedIn rewrite session now. In 1 hour, we’ll navigate your story, then rewrite your headline and About section for 1/3 of the time it will take you or some career coaches to write something you don’t love.
Katrina Kibben is the Founder and Principal Consultant of Three Ears Media. For most of Katrina’s career, she has been a marketer living in a recruiter’s world – listening to both sides of the talent equation to understand the real issues and find solutions for engaging and hiring better people. Today, she uses her technical marketing know-how and way with words to help both established and emerging brands develop and deliver content that fuels smart recruitment marketing that makes the right people apply.
Katrina has written for Monster.com, HR.com, RecruitingDaily and many other digital publications. She is a recognized leader in recruiting and employer branding who speaks regularly at conferences around the world.