Are you requiring pronouns in your email signature? What if people are scared to share? I get an email with one of these questions at least once a week. An HR manager. A talent executive. A CEO, even.
That’s where a message I received last week came from – a CEO. After a 1 hour session on belonging, they sent me an email – an email I’d like to share with you, along with my response, so you understand why requiring pronouns in the email signature matters, especially the week we’re celebrating International Transgender Day of Visibility.
Here’s what she said:
Thank you so much for a really wonderful, loving, and informative session today. I am curious about your thoughts on the idea of “requiring” the sharing of pronouns/gendered information. I have struggled, particularly in a leadership position, with creating an expectation that someone has to share something they may not be ready (or generally just don’t want) to share. I have a couple friends who in their 30s and 40s are still figuring out how they are most comfortable being referred to and even use different pronouns in work and their personal (or they say “comfortable” life). While I know there is never a “one size fits all” answer to these questions, in trying our best to create an inclusive and comfortable environment, was curious about your thoughts on this. Thanks again for a great session!
I took a day to respond. At first, I think I reacted the way most people would. OK, don’t do it. If it hurts someone, skip it.
But then it hit me.
See, having something there – even if it’s not perfect – is a signal. A signal of acceptance. Love. Belonging. You don’t have to put your pronouns there, but you do have to put some pronouns because it’s a signal of love in a world full of headlines that would make anyone who’s trans or gender non-conforming think they can not belong at work.
If you’re wondering, this was my response:
Thank you so much for taking the time to write this. I’m thankful to know that someone leading this organization is thinking like you are about this topic.
Here’s my thought on “requiring.” I feel it is OK to require pronouns knowing that people will share what they feel comfortable with. If you’re more comfortable with that binary pronoun, that’s what you’re going to write. Even if someone was living as a woman outside of work but presented as a man, you don’t “require’ them to use their male name, right? They chose to.
The reason I think it’s important to require is because it is one of those subtle cues we talked about – that this team is considerate, respectful, and open to others. That they care about understanding. That they want to create space where people can change.
Are you requiring pronouns in your email signature? You should.
A lot of people talk about belonging, but to me it’s not about the press releases and the 1 hour presentations. It’s about what we do every day. We have to keep pulling on the threads we can to unravel this massive broken system of assuming everyone is the same before they can fit or assuming that saying something once will make people believe they can belong.
We can do better and it’s in the small things.
That’s why I believe it should be mandatory to include pronouns in email signatures (AFTER company-wide pronoun education) – because they are one of the small subtle cues of love. They are a small sign that exists in this world of work to tell other people they are safe and that they can exist fully. All the inclusion statements in the world aren’t going to create the same impact as a small subtle cue in a world where all the others would tell you to hide.
You can read more of my subtle cues story here.
Katrina Kibben is the Founder and Principal Consultant of Three Ears Media. For most of Katrina’s career, she has been a marketer living in a recruiter’s world – listening to both sides of the talent equation to understand the real issues and find solutions for engaging and hiring better people. Today, she uses her technical marketing know-how and way with words to help both established and emerging brands develop and deliver content that fuels smart recruitment marketing that makes the right people apply.
Katrina has written for Monster.com, HR.com, RecruitingDaily and many other digital publications. She is a recognized leader in recruiting and employer branding who speaks regularly at conferences around the world.