How to Write A Job Post: New Free eBook

I lost my job 72 hours before I became a first time homeowner. I still remember that day. I knew something was wrong. “We have some news,” he said, as if we were announcing a baby or a party. “Your position has been eliminated. I’m sorry.” 

I was shocked. I remember starting to stammer questions as I went through every stage of grief in a matter of moments with a firm stop at “denial.” I had a mortgage to pay and I didn’t know where my next paycheck was coming from. I couldn’t believe this was happening. 

I didn’t have a network or connections to call. I was new in my career. So, I did what I knew how to do. I went online and started searching keywords. Job title after job title returned the same results.

“We’re looking for a go-getter…”

“A-players only!”

“Best-in-class employer!”

Buzzwords that meant nothing. Skills that were exaggerated. The repetitive cliches and requirements added up to a distinct feeling that I didn’t matter. My favorite was when I saw someone requiring 15 years of Facebook experience when the site hadn’t been around that long. I had so much on the line and I felt like no one cared – about me or hiring the right person.

Learning How To Write A Job Post For Others’ Benefit

When people ask why I give my job post writing workbook away for free, I tell this story. I want more people to learn how to write a job post so no one has to feel that way when they’re looking for a job.

Because as tens of thousands of people have been reminded over the last few weeks, that transition is anything but smooth. Job seeking is not meditative. It’s not healing. It’s scary, vulnerable, and frustrating. No one likes it.

For people who have a job, it’s not any better. I mean, most people don’t just wake up one day and look for a new job. People who are employed look for jobs because they’re not happy. So unhappy that they’re willing to change everything at the chance this could be better.

Don’t you think people who have already been through a shitty experience deserve better? Don’t you think that risk deserves a little respect? I do.

Download Our Updated eBook (For Free!)

That’s why I created this eBook. You want this, and yes – even if you have the old version, you want to download this new edition. It has more examples, research, and how-tos for giving your job posting the refresh it needs. The refresh your candidate needs.

What’s In It For You?

  • A strategy for selecting the right job title,
  • How to measure the success of a job post,
  • What to say when you’re sharing salary,
  • How to delete bias from mandatory requirements,
  • and a lot more.

To download your copy, go here or use the form below.

Job Postings recruiting Recruitment Marketing Advice

Kat Kibben View All →

Kat Kibben [they/them] is a keynote speaker, writing expert, and LGBTQIA+ advocate who teaches hiring teams how to write inclusive job postings that will get the right person to apply faster.

Before founding Three Ears Media, Katrina was a CMO, Technical Copywriter, and Managing Editor for leading companies like Monster,, and Randstad Worldwide. With 15+ years of recruitment marketing and training experience, Katrina knows how to turn talented recruiting teams into talented writers who write for people, not about work.

Today, Katrina is frequently featured as an HR and recruiting expert in publications like The New York Times, Chicago Tribune, and Forbes. They’ve been named to numerous lists, including LinkedIn’s Top Voices in Job Search & Careers. When not speaking, writing, or training, you’ll find Katrina traveling the country in their van or spending some much needed downtime with the dogs that inspired the name Three Ears Media.

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