Can ChatGPT Write A Good Job Post?

Can ChatGPT write a good job post? I’m getting the question all the time. In fact, everyone is talking about ChatGPT – so much so that this is just the first of a 2 part series. So, I asked ChatGPT to write the introduction for this blog.

Hello and welcome to my blog about ChatGPT and its role in recruiting and talent acquisition! As someone who has worked in the HR industry for several years, I have seen firsthand how the recruitment process can be time-consuming and often frustrating for both candidates and employers. However, with the rise of AI technology, there is now an opportunity to streamline the hiring process and create a more positive candidate experience.

That’s where ChatGPT comes in. As a large language model trained by OpenAI, ChatGPT has the ability to understand natural language and respond to queries in a human-like manner. I’ve had the pleasure of using ChatGPT in my own hiring processes and have seen the benefits firsthand. In this blog, I want to share my knowledge and experience with you and provide tips on how to integrate ChatGPT into your own recruitment strategy. Whether you’re a small business owner or an HR professional at a large corporation, I hope this blog will help you see the value of ChatGPT and its potential impact on your talent acquisition efforts. Whether you are an HR professional, recruiter, or hiring manager, this blog is for you!

If I ever use the phrase “this blog is for you,” you should know that’s a cry for help and you should come save me. Personally, I’d take my story about a spelling bee or even the one about what sushi and job posts have in common over all this jargon. Oh, and this is what they came up with *after* I queried the system to “make it more personal.” 

But there are opportunities for ChatGPT to improve the recruiter experience. The catch? We just need to be selective about where and how we use it. Clearly it won’t be helping with creating a unique blog introduction. 

When Should You Use ChatGPT?

While I clearly wouldn’t recommend ChatGPT for my own style of blog writing, there are places we can and should use it. We just need to create some methodology around when it’s actually useful.

Here are a series of questions I’ve started using to determine if ChatGPT can be helpful for the problem I’m trying to solve.

  • Does the answer I need come from a series of sources?
  • What are the results I want from this?
  • Am I looking to create or discover a lot of variations on one topic?
  • Do I need to take a lot of information into a summary or take a summary and turn it into something bigger?

The key here is realizing that if you’re using AI to solve a problem, it has to have the data to give you an answer. But even more so, it has to understand the results. That’s why it can’t write a job post. ChatGPT can only make job postings sound better, and that’s not the result we want when posting a job – something that “sounds good.”

Sorry, ChatGPT Can’t Write Job Postings For You  

A good job post has to do one thing: tell the truth – and the source of truth is the hiring manager, not a large language model trained by OpenAI. A model isn’t human enough to get past biases with hiring managers. The model can’t tell you when you’re not telling the truth. Yet.

The other catch with job postings? What exists on the internet today kinda sucks. So, if we pull all the 1,000+ word job postings filled with buzzwords, lies, and cliches into that language model, it’s going to spit back buzzwords, lies, and cliches. It can only take all of the data available on the internet and your inputs to provide a response. It can’t say “this is the wrong input.”  

The second factor? There’s not a lot of standardization across industries, company size, and level. A marketing manager at a Fortune 100 and a marketing manager at a startup may be two entirely different roles. There’s context that goes into telling the truth in a way people understand. 

ChatGPT Can Help You With Better Job Postings 

That doesn’t mean you should abandon ChatGPT for every aspect of your job post. Here are a few ways it can help speed up the research process when writing a better job post. 

  • See alternative job titles. Ask ChatGPT to “make a list of alternative job titles for an HR manager.” 
  • Give you salary ranges for an area and a role. Just ask “what’s the salary range for marketing managers in Washington DC?” Use that as a baseline for compensation. Note, we don’t always know the data source for this so use for research, not decisions.
  • Write a unique, compliant, and creative EEO statement. Literally type “write me a unique and creative EEO statement.”  

This is just one small glimpse into the ways recruiters can use ChatGPT for recruiting.  Just don’t use a job post (or blog) from ChatGPT without editing, ok? 

In part 2 of this series, I’ll share a whole laundry list of ways recruiters around the world are saving time using ChatGPT from creating boolean strings to creating interview questions and more. Subscribe here to get a copy of that post in your inbox when it’s live.

Looking for an event speaker? I can present on ChatGPT for Recruiting at your next conference. Book a meeting here.

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Kat Kibben View All →

Kat Kibben [they/them] is a keynote speaker, writing expert, and LGBTQIA+ advocate who teaches hiring teams how to write inclusive job postings that will get the right person to apply faster.

Before founding Three Ears Media, Katrina was a CMO, Technical Copywriter, and Managing Editor for leading companies like Monster,, and Randstad Worldwide. With 15+ years of recruitment marketing and training experience, Katrina knows how to turn talented recruiting teams into talented writers who write for people, not about work.

Today, Katrina is frequently featured as an HR and recruiting expert in publications like The New York Times, Chicago Tribune, and Forbes. They’ve been named to numerous lists, including LinkedIn’s Top Voices in Job Search & Careers. When not speaking, writing, or training, you’ll find Katrina traveling the country in their van or spending some much needed downtime with the dogs that inspired the name Three Ears Media.

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