Author: Katrina Kibben

Katrina Kibben is the Founder and Principal Consultant of Three Ears Media. For most of Katrina's career, she has been a marketer living in a recruiter's world - listening to both sides of the talent equation to understand the real issues and find solutions for engaging and hiring better people. Today, she uses her technical marketing know-how and way with words to help both established and emerging brands develop and deliver content that fuels smart recruitment marketing that makes the right people apply. Katrina has written for Monster.com, HR.com, RecruitingDaily and many other digital publications. She is a recognized leader in recruiting and employer branding who speaks regularly at conferences around the world.

What’s The Difference Between a Job Description, Posting and Ad?

We’ve had some people ask about the difference between a job description, job posting and job ad. Here’s your answer, with a side rant.

Sir-Mix-A-Lot’s Lesson About Job Postings

“I like big bucks and I can not lie” isn’t a great way to start posts. Use a job pitch to write better job postings from the first sentence.

4 Tips to Turn A Job Description Into Your Job Search Advantage

Turn the job description into your competitive advantage with these 4 lessons learned I learned after working with thousands of recruiters.

Taking 2020 Pride Online

As a company and as managers, we can still celebrate Pride by doing things that recognize this community and how far we still have to go.

Four Questions That Will Move Your Career Forward After A Layoff

After a layoff, it’s hard to know what to do. This worked for me. These 4 questions helped me figure out what to do next in my career.

5 Job Board Trends Recruitment Ad Buyers Should Know

I observed 5 job board trends anyone who pays for recruitment job ads should know. Trends that will help you take a new approach to your ad strategy.