Author: Katrina Kibben

Katrina Kibben is the Founder and Principal Consultant of Three Ears Media. For most of Katrina's career, she has been a marketer living in a recruiter's world - listening to both sides of the talent equation to understand the real issues and find solutions for engaging and hiring better people. Today, she uses her technical marketing know-how and way with words to help both established and emerging brands develop and deliver content that fuels smart recruitment marketing that makes the right people apply. Katrina has written for Monster.com, HR.com, RecruitingDaily and many other digital publications. She is a recognized leader in recruiting and employer branding who speaks regularly at conferences around the world.

The Best EVP Ever, Believe Me!

The EVP is overrated. There. I said it.

Do You Still Have Stock Photos on Your Career Sites?

If over half of the Fortune 50 have stock photos on their career site, you probably do too. But do these photos really matter for candidate conversion?

Look At Me: A Perspective on Privilege

My perspective on privilege is probably a little different from most. But this is one of those thoughts I couldn’t get out of my head.

A New Concept In Assessments: Attraction

You can use assessment in nontraditional ways to enable people across your company to recruit where they shine: when they speak.

Why Most Recruiting Fails

If the recruitment marketing plan doesn’t feel right, don’t do it. This post is about that lesson and the most important criteria for doing what works.

Using Teaching To Build A Talent Pipeline

“I don’t know what Tweeter is, but I think you’ll be good at it.” Famous last words from my CMO at VisualCV. This was in 2009, just two years after Twitter launched. The audience was mostly marketers trying to see if this thing was worth their time and bloggers trying to get someone to listen. […]