Author: Katrina Kibben

Katrina Kibben is the Founder and Principal Consultant of Three Ears Media. For most of Katrina's career, she has been a marketer living in a recruiter's world - listening to both sides of the talent equation to understand the real issues and find solutions for engaging and hiring better people. Today, she uses her technical marketing know-how and way with words to help both established and emerging brands develop and deliver content that fuels smart recruitment marketing that makes the right people apply. Katrina has written for Monster.com, HR.com, RecruitingDaily and many other digital publications. She is a recognized leader in recruiting and employer branding who speaks regularly at conferences around the world.

What I Learned Writing 60 Job Posts in 60 Days

These are the lessons I learned by speaking with over 100 practitioners about their job posts.

I Want It That Way: Personalizing Recruitment Automation Messages

How do you personalize recruitment automation and make candidates feel something even when the machine is doing the talking?

Funny Out Of Office Messages For Recruiters

Fun (and funny) templates recruiters can use to say “I’m out of the office.”

Gratitude: Year 1 of Three Ears Media

Whether you knew it or not, you’ve helped me build Three Ears into what it is today.

Creative Boundaries: Words We’re Banning From Career Sites

There’s a fine line between creative and creepy. Know how I know? I did a Super Bowl campaign. (Also because I have a sense of humor, but that’s not the point.) The campaign was called “The Fiddling Beaver.” (1/3 of you just started giggling.) So, the beaver is going to find his dream job. He […]

Bullets: Are they really necessary in job postings?

Are we all just blindly following bad behaviors and busted job posting templates by using bullets? Maybe.