Author: Katrina Kibben

Katrina Kibben is the Founder and Principal Consultant of Three Ears Media. For most of Katrina's career, she has been a marketer living in a recruiter's world - listening to both sides of the talent equation to understand the real issues and find solutions for engaging and hiring better people. Today, she uses her technical marketing know-how and way with words to help both established and emerging brands develop and deliver content that fuels smart recruitment marketing that makes the right people apply. Katrina has written for Monster.com, HR.com, RecruitingDaily and many other digital publications. She is a recognized leader in recruiting and employer branding who speaks regularly at conferences around the world.

How-To: Find Out Who’s Hiring Now

You can use this job search tactic on any job posting website to see what jobs are being posted. At a glance, you can also see what industries are still hiring.

Free Nurse Job Post Template: Our New How-To Series

Use this to write a new nurse job post. Free example included.

Crisis Communication: Writing Like A Human In Chaos

I’m going to go out on a limb here and guess that most of us have never had to write crisis communication messages for a pandemic before. I admittedly haven’t. I would be the worst crisis communicator ever. I have anxiety, for one thing. I have no poker face. I sweat a lot. I am […]

Ninja Happiness Officer And More Made Up Job Titles

I started fighting my way to new job titles, and their accompanying self-validation, long before this. Then I had a reality check. Job titles are completely made up.

Translating Your Marketing Value Proposition For Recruiting

Don’t use marketing content for recruiting. Tailor the content for the candidate experience.