Author: Katrina Kibben

Katrina Kibben is the Founder and Principal Consultant of Three Ears Media. For most of Katrina's career, she has been a marketer living in a recruiter's world - listening to both sides of the talent equation to understand the real issues and find solutions for engaging and hiring better people. Today, she uses her technical marketing know-how and way with words to help both established and emerging brands develop and deliver content that fuels smart recruitment marketing that makes the right people apply. Katrina has written for Monster.com, HR.com, RecruitingDaily and many other digital publications. She is a recognized leader in recruiting and employer branding who speaks regularly at conferences around the world.

Personalization For Recruiting Beyond [First Name Here]

In this week’s videos, I’m sharing 3 personalization tactics you may not have tried before.

Building Blocks: What Makes A Memorable Business Card?

How do you create a memorable business card? Make sure you’re starting a conversation, not just sharing contact details.

What Is A Recruiting Voice?

If you’ve ever worked at a big company, you’ve seen brand guidelines. They create consistency and make the experience for buyers excellent. That should exist for recruiting.

Two Weeks Notice: A Rant

My rant on why you need to just accept they’re gone once your employee gives two weeks notice.

How To Write Blog Posts Candidates Actually Want To Read

Watch this 3-minute video to learn 4 critical elements of great blog posts for candidates and the golden rule of great career site content.

We Are Family – Or Are We? “Family” At Work

We’ve vetoed “family” from your careers site.