Author: Katrina Kibben

Katrina Kibben is the Founder and Principal Consultant of Three Ears Media. For most of Katrina's career, she has been a marketer living in a recruiter's world - listening to both sides of the talent equation to understand the real issues and find solutions for engaging and hiring better people. Today, she uses her technical marketing know-how and way with words to help both established and emerging brands develop and deliver content that fuels smart recruitment marketing that makes the right people apply. Katrina has written for Monster.com, HR.com, RecruitingDaily and many other digital publications. She is a recognized leader in recruiting and employer branding who speaks regularly at conferences around the world.

Your Greatest Asset: What Does That Even Mean?

By day, we’re told that “people are our greatest asset.” At night, we nod, we smile, we cry at home. What does it “greatest asset” mean anyway?

What’s In A Name?: How To Research Job Titles

We can stop guessing when it comes to job titles now. Job titles are one of the single greatest judgment factors for a candidate clicking on your ad, yet so many people are still posting “Manager 4.” Why? In some cases, laziness. In most cases, we just don’t know any better and we are tasked […]

The Free Job Rewrite is Back (Kinda)

Our free job post workshop can help you learn to write better job postings.

Life’s A Stage: Paying Speakers At Events

Speakers at events deserve to be paid for their hard work, period.

5 Words You Can Delete From Your Job Postings

It’s one small typo between a shit and a shift leader, people. But we can get rid of a few words altogether, typos or not.

Returnships: A New Concept In Internships

See how returnships can benefit and build your intern program.