Translating Your Marketing Value Proposition For Recruiting
Don’t use marketing content for recruiting. Tailor the content for the candidate experience.
Read More Translating Your Marketing Value Proposition For RecruitingAuthor: Katrina Kibben
Katrina Kibben is the Founder and Principal Consultant of Three Ears Media. For most of Katrina's career, she has been a marketer living in a recruiter's world - listening to both sides of the talent equation to understand the real issues and find solutions for engaging and hiring better people. Today, she uses her technical marketing know-how and way with words to help both established and emerging brands develop and deliver content that fuels smart recruitment marketing that makes the right people apply.
Katrina has written for Monster.com, HR.com, RecruitingDaily and many other digital publications. She is a recognized leader in recruiting and employer branding who speaks regularly at conferences around the world.
Convincing People To Share Employer Brand Content
Today, it’s like pulling teeth to get anyone to share anything, let alone a half-assed job posting or your excellent video. But I don’t think it has to be that hard.
Read More Convincing People To Share Employer Brand ContentThe Remote Worker Ransom Letter
This remote worker ransom letter was inspired by an 8-mile drive that took over an hour just a few weeks ago. This is what your team really wants if you demand they come into the office next week.
Read More The Remote Worker Ransom LetterTraining and Augmented Writing Tools Together Create Better Job Posts
We can’t have augmented writing tools without writing training because machines process inputs. People determine what good is.
Read More Training and Augmented Writing Tools Together Create Better Job PostsJob Post Bullets: I Give Up. Here’s How To Write Them.
The job post bullets people are using today aren’t working. Learn how to write for mutual experiences instead of creating skill lists.
Read More Job Post Bullets: I Give Up. Here’s How To Write Them.They: A Pronoun At Work
An HR leader contacted me about using the they pronoun at work. Here’s our conversation and my advice. Be sure to add comments with your favorite resources.
Read More They: A Pronoun At Work