Don’t use marketing content for recruiting. Tailor the content for the candidate experience.Read More Translating Your Marketing Value Proposition For Recruiting
Today, it’s like pulling teeth to get anyone to share anything, let alone a half-assed job posting or your excellent video. But I don’t think it has to be that hard.Read More Convincing People To Share Employer Brand Content
This remote worker ransom letter was inspired by an 8-mile drive that took over an hour just a few weeks ago. This is what your team really wants if you demand they come into the office next week.Read More The Remote Worker Ransom Letter
We can’t have augmented writing tools without writing training because machines process inputs. People determine what good is.Read More Training and Augmented Writing Tools Together Create Better Job Posts
The job post bullets people are using today aren’t working. Learn how to write for mutual experiences instead of creating skill lists.Read More Job Post Bullets: I Give Up. Here’s How To Write Them.
An HR leader contacted me about using the they pronoun at work. Here’s our conversation and my advice. Be sure to add comments with your favorite resources.Read More They: A Pronoun At Work