Author Archives

Katrina Kibben View All →

Katrina Kibben is the Founder and Principal Consultant of Three Ears Media. For most of Katrina’s career, she has been a marketer living in a recruiter’s world – listening to both sides of the talent equation to understand the real issues and find solutions for engaging and hiring better people. Today, she uses her technical marketing know-how and way with words to help both established and emerging brands develop and deliver content that fuels smart recruitment marketing that makes the right people apply.

Katrina has written for Monster.com, HR.com, RecruitingDaily and many other digital publications. She is a recognized leader in recruiting and employer branding who speaks regularly at conferences around the world.

Inspiring Writing

Inspire your brand evangelists to write about your product by giving a prompt. Ask the question that will inspire varying opinions and one you know your audience is passionate about.With the prompt, ask them to blog about it and post the links to their blogs in the comment section. Then, offer to cross promote them…

Read more Inspiring Writing

Hello world!

So, I went to a career coaches conference. And they coached me. Now, I must blog. It’s not that I hate to blog it’s that I always thought I wouldn’t have time. Now, I’m resolving to make time to share all the little tidbits I blab about at conferences and speakers panels in the hopes…

Read more Hello world!

Tip o’ the day: YouTube and SEO

The easiest way to get eyes on your YouTube videos? Transcribe content into the video description verbatim. When you transcribe these videos, you earn search traffic to your YouTube channel by making it easy for search engines to “read” your content. Plus, with the new annotation tools and custom backgrounds, you can showcase your brand…

Read more Tip o’ the day: YouTube and SEO