Guide To CPM vs CPC For Recruitment Marketing
A quick tutorial on CPM vs CPC for recruitment marketing with guidelines for selecting your buying strategy.
Facebook Ads: What’s Worth It
Learn how to hyper-target your Facebook ads (and why it's the best strategy for this channel).
Trying New Things
When should you try recruiting on a new social media site? A few questions to ask.
Crisis Communications On A Blog
NRA Flees Facebook, Twitter Following Sandy Hook Shooting How do you handle crisis communications on your blog? I’m not talking about that time a semi-famous comedian started cracking jokes about your company name. I am talking about a crisis that has shaken an entire country. While I don’t want to get into politics and guns,…
Getting Started With A Facebook Page
I keep getting the “your blog has Twitter, do you have any Facebook info?” Before today my answer was, not really which is a shame considering the amount of time I spend on the site. I love Facebook. It’s a great place to tell your company’s story, share success stories and start a conversation. I’d…
Down, Set, Hike: My Dream Job in the NFL
I want to be made into the NFL’s social media manager. OK, I’ll admit that’s a bad MTV reference but watching the playoffs on Twitter and how @NFL is operating- I want to be their social media ninja. I’ve worked (and am working) in social media for some really amazing companies but it would be…