Category: social media strategy

Tips for success in a corporate social media job and finding one.

5 Types of Online Sponsorships

“How should we get the word out about a new product? I want brand awareness! Brand recognition!” Now, one thing isn’t going to magically create branding but one important piece of the brand awareness puzzle is online sponsorship. I file these sponsorships in 5 categories: Content Sponsorships: Sponsor content about specific brand related topics on…

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How To: Promote Twitter 101

How do you promote Twitter to people who aren’t using Twiiter? Hm. Well, my first thought – not on Twitter.  Here’s the question I got (with slight revisions): Hey Katrina, Thanks so much for your time. So,  I am helping a company run their live Tweet from a conference. We are going to hold 3…

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