Category: social media strategy

Tips for success in a corporate social media job and finding one.

Why Do You Foursquare?

I’m a social media geek so I guess the first reason is: “I have to.” I wasn’t intrigued by Foursquare until I checked in at the Ben and Jerry’s in Harvard Square and got a great deal. Now I check in pretty often – who doesn’t love a discount? I also like seeing real-time tips…

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Social Media University

Have you ever attended a social media class? Do you have a bachelor’s degree in social media? Well now you can at Birmingham City University in the UK.  Initially, I approached ” Is a university course in the use of social media a degree too far? ” with a bit of skepticism. How do you…

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Twitter Dictionary

If you work in social media, I’m sure you’ve gotten the question: “I signed up for that Twitter thing. Can I get a 101 or a Twitter dictionary?” I tried to search for one and didn’t find anything that broke down the Twitter language and defined its value proposition. So, here’s my best attempt. Twitter…

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Laying Down The Law: RT Rules

Yes, I said it. Rules. Now, this is probably common sense but just in case: Shorten the content of the text before you delete the twitter name of the person who RT’d.  It’s important to give credit where credit is due. Write for the RT.  Make sure there are at least 15-25 characters unused of…

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