An Automation Abomination On Twitter

If you’re automating “thank you” messages on Twitter, just stop. I’ll even show you how.

Why Most Marketing Sucks

Why do most marketing programs feel like a cookie cutter instead of a conversation?

How To Use A Hashtag

The purpose of a hashtag is to segment the firehouse of information that comes from a live Twitter feed when you follow more than 10 people. For example, hashtags can help people find career information when the title of the article doesn’t have the keyword “career” in it. Somehow, as Twitter has grown the purpose […]

Fun Fact: Twitter’s Gone Hollywood

90 million tweets are sent every day. 70% of them are about TV. Why? You get 168 hours a week to save the world, breathe, all that fun stuff. If you’re in work for 45 hours a week (lets face it, the 40 hour work week is a fantasy) and the average person watches around […]

Down, Set, Hike: My Dream Job in the NFL

I want to be made into the NFL’s social media manager. OK, I’ll admit that’s a bad MTV reference but watching the playoffs on Twitter and how @NFL is operating- I want to be their social media ninja. I’ve worked (and am working) in social media for some really amazing companies but it would be […]

How To: Promote Twitter 101

How do you promote Twitter to people who aren’t using Twiiter? Hm. Well, my first thought – not on Twitter. Here’s the question I got (with slight revisions): Hey Katrina, Thanks so much for your time. So, I am helping a company run their live Tweet from a conference. We are going to hold 3 […]