How To Use A Hashtag

The purpose of a hashtag is to segment the firehouse of information that comes from a live Twitter feed when you follow more than 10 people. For example, hashtags can help people find career information when the title of the article doesn’t have the keyword “career” in it. Somehow, as Twitter has grown the purpose […]

Fun Fact: Twitter’s Gone Hollywood

90 million tweets are sent every day. 70% of them are about TV. Why? You get 168 hours a week to save the world, breathe, all that fun stuff. If you’re in work for 45 hours a week (lets face it, the 40 hour work week is a fantasy) and the average person watches around […]

Down, Set, Hike: My Dream Job in the NFL

I want to be made into the NFL’s social media manager. OK, I’ll admit that’s a bad MTV reference but watching the playoffs on Twitter and how @NFL is operating- I want to be their social media ninja.  I’ve worked (and am working) in social media for some really amazing companies but it would be […]

How To: Promote Twitter 101

How do you promote Twitter to people who aren’t using Twiiter? Hm. Well, my first thought – not on Twitter.  Here’s the question I got (with slight revisions): Hey Katrina, Thanks so much for your time. So,  I am helping a company run their live Tweet from a conference. We are going to hold 3 […]

Twitter Dictionary

If you work in social media, I’m sure you’ve gotten the question: “I signed up for that Twitter thing. Can I get a 101 or a Twitter dictionary?” I tried to search for one and didn’t find anything that broke down the Twitter language and defined its value proposition. So, here’s my best attempt. Twitter […]