5 Types of Online Sponsorships

“How should we get the word out about a new product? I want brand awareness! Brand recognition!” Now, one thing isn’t going to magically create branding but one important piece of the brand awareness puzzle is online sponsorship. I file these sponsorships in 5 categories: Content Sponsorships: Sponsor content about specific brand related topics on…

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New Year, Same Me

Laurie Ruettimann is my blogging idol. The point of telling you? I’m following her lead. For my end of year posts, I’m talking about accomplishments, failure, regrets, and resolutions. I can’t promise I’ll stick to posting daily as I’m taking a flight at the crack of dawn to North Carolina tomorrow for a big spoonful…

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How To: Promote Twitter 101

How do you promote Twitter to people who aren’t using Twiiter? Hm. Well, my first thought – not on Twitter.  Here’s the question I got (with slight revisions): Hey Katrina, Thanks so much for your time. So,  I am helping a company run their live Tweet from a conference. We are going to hold 3…

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Why Do You Foursquare?

I’m a social media geek so I guess the first reason is: “I have to.” I wasn’t intrigued by Foursquare until I checked in at the Ben and Jerry’s in Harvard Square and got a great deal. Now I check in pretty often – who doesn’t love a discount? I also like seeing real-time tips…

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Social Media University

Have you ever attended a social media class? Do you have a bachelor’s degree in social media? Well now you can at Birmingham City University in the UK.  Initially, I approached ” Is a university course in the use of social media a degree too far? ” with a bit of skepticism. How do you…

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