I was thinking I should start to blog about things I like and other topics I can write, edit and post. When I write too much, I find myself going on tangents and then no good writing happens. This week, I was doing a competitive analysis and found Topsy. Why do I like it? In…
I want to be made into the NFL’s social media manager. OK, I’ll admit that’s a bad MTV reference but watching the playoffs on Twitter and how @NFL is operating- I want to be their social media ninja. I’ve worked (and am working) in social media for some really amazing companies but it would be…
“How should we get the word out about a new product? I want brand awareness! Brand recognition!” Now, one thing isn’t going to magically create branding but one important piece of the brand awareness puzzle is online sponsorship. I file these sponsorships in 5 categories: Content Sponsorships: Sponsor content about specific brand related topics on…
Laurie Ruettimann is my blogging idol. The point of telling you? I’m following her lead. For my end of year posts, I’m talking about accomplishments, failure, regrets, and resolutions. I can’t promise I’ll stick to posting daily as I’m taking a flight at the crack of dawn to North Carolina tomorrow for a big spoonful…
How do you promote Twitter to people who aren’t using Twiiter? Hm. Well, my first thought – not on Twitter. Here’s the question I got (with slight revisions): Hey Katrina, Thanks so much for your time. So, I am helping a company run their live Tweet from a conference. We are going to hold 3…
Walking the streets of Boston, you’ll notice plenty of store fronts have the signs – “Follow us on Twitter” or “Like us on Facebook” – but what do they mean for the business? Is anyone listening? Poe’s Kitchen at the Rattlesnake is. They’re using what you’re Tweeting and posting on Facebook to give guests an…
